As streamlining becomes more central to WPP’s plans, the holding company has now merged Wunderman and J. Walter Thompson to form Wunderman Thompson, which it has dubbed a creative, data and technology agency “built to inspire growth for its clients”. Wunderman Thompson will be an… Read More
WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The development comes on the back of a global pitch process. The work will be delivered by a bespoke… Read More
Shell has placed four WPP agencies on its eight-strong global ‘Creative Agency of the Future’ roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process. The WPP companies on the global roster, which covers strategy and planning, insight-led… Read More
Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive Officer. Mark Read, Chief Executive Officer of Wunderman and WPP Digital, and Andrew Scott,… Read More
In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global… Read More
Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More
WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More
Starcom MediaVest Group (SMG) has appointed Marcus Brown as the new Global Growth Officer, EMEA. Based in London, Mr Brown will join on 1st June and will report to Iain Jacob, President EMEA, Starcom MediaVest Group. In this newly created role, Mr Brown will be… Read More
