Nike, among the more digital savvy brands, also commands a loyal base of customers. Over the years, even search engines continue to be a dominant force when it comes to product research, social networks have been gaining ground rapidly. Data from Global Web Index reiterates this with Nike as a case in point, where in over 40 percent of consumers are already researching for the product on social channels. This is yet another indicator on how brands should ensure engaging social media strategies.
