There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
With a third of global internet users saying they have purchased a product from Nike in the last one to two years, the brand’s worldwide reach is the largest of all the sports brands tracked by Global Web Index (GWI). And with half of these… Read More
Nike, among the more digital savvy brands, also commands a loyal base of customers. Over the years, even search engines continue to be a dominant force when it comes to product research, social networks have been gaining ground rapidly. Data from Global Web Index reiterates this… Read More
It has been an interesting week for the region and for tech geeks globally. Media was abuzz with the online video that government officials had posted of Sheikh Mohammed bin Rashid al-Maktoum making an unannounced visit to a government office and finding it empty. The… Read More
Nike GCC has reappointed J. Walter Thompson Dubai, consolidating the two companies strategic partnership, after sharing a six year relationship in the region. The long-standing partnership has produced a number of high profile events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament… Read More
How many times have you read about a big brand ‘blunder’, where you cringed and thought, ‘could they not have just checked with someone in their local team?’ Nike had to recall thousands of products when a decoration intended to resemble fire on the back… Read More
