Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More
The duo behind the #OnTheCouchWith series, James Welch & Gilles G Vidal, speak to Anne Le Guennec, CEO at Enova, on several aspects ranging from the beginning of her career to changing behaviors over time to what the industry will learn from a new generation.… Read More
Pinar, a Turkish food company, has appointed Initiative MENA as its media agency of record. Pinar brands are available in a variety of product groups including dairy, meat and drinking water. Initiative MENA, part of MCN Holding and IPG Group, will be tasked to carry… Read More
Starz Play, a subscription on-demand video service, has teamed up with UberEATS for this Ramadan. Through this partnership, UberEATS and Starz Play will provide customers with Ramadan catered offers at home. “With Ramadan being a time of reflection and calm, locals and expats alike will… Read More
CIOs have a major role to play in preparing businesses for the impact that Artificial Intelligence (AI) will have on business strategy and human employment, according to Gartner, Inc. Gartner predicts that by 2022, smart machines and robots may replace highly trained professionals in tasks… Read More
Microsoft has appointed Sayed Hashish as the Regional General Manager for Microsoft Gulf. He takes over the reins from Samer Abu Ltaif who held it for six years, and was recently appointed as President for Microsoft Middle East and Africa. In his new role, Mr… Read More
To further broaden its regional digital insights, Omnicom Media Group has extended its partnership with Pathmatics to MENA. As a result, the group’s clients in the region will have access to Pathmatics’ display and mobile advertising intelligence to capture market dynamics and enhance their digital… Read More
The United Arab Emirates has a new social media agency – Social Shop by Aurora. The new agency aims to bring a one-stop solution for organizations and corporates looking for turnkey solutions to their social media needs. Co-founded by social media specialist, Annie Meikle, and… Read More
Memac Ogilvy Public Relations (MOPR) has appointed Tim Fallon to the newly created position of Head of Government & International Affairs, covering the Middle East & North Africa (MENA) region. He will also take on the role of National PR Director for Bahrain. Having previously… Read More
GroupM has named Lindsay Pattison as its Chief Transformation Officer (CTO). She also continues to be CEO of Maxus and will perform both roles. In her new role, she will lead change initiatives across GroupM and its agencies. Along with other WPP companies, she will… Read More
