Following a comprehensive corporate rebranding, advertising services company, Publicitas International has rechristened to NewBase. The new name attempts to emphasize its identity as an independent, technology-enabled media consultancy, in the wake of a management buyout in 2016. “Our brand ethos has always been built on… Read More
Turner Middle East, North Africa and Turkey (MENAT) has named Darine El-Khatib as the Senior Director of Creative Strategy and Brand Development, a role created as part of Turner’s growth in the region. This hire is aligned with Turner’s overall strategy to drive further engagement… Read More
Bloomberg Media and Twitter are partnering to create the first-ever 24/7 breaking news network that will be global, live, social and streaming. The new live streaming news network will combine the editorial and newsgathering capabilities of Bloomberg with the digital expertise of Twitter. Bloomberg will… Read More
Saudi Arabia is an attractive market for foreign investment, but it can be a difficult path to navigate. Without understanding nuances of the market, especially in important times such as Ramadan, most business professionals will be unprepared for what they would face, and what is… Read More
Publicis Media Middle East has elevated Amer El Hajj to Chief Investment Officer from his previous role of EVP Group Trading & Commercial Managing Director. The development is effective immediately. “Amer’s proven track record for successfully leading large scale initiatives, supporting all market’s commercial requirements… Read More
Dubai Press Club (DPC) and Emirates Scientists Council have partnered to launch the ‘Science Journalist Program’, a focused training program for journalists in local media organizations across the UAE. The program aims to equip journalists with the tools necessary to stay abreast of developments in… Read More
Leaders of the regional public relations industry will have the opportunity to hear from global communications leaders at the third annual Middle East Public Relations Association Leadership Majlis in Abu Dhabi. Speakers at the 2017 MEPRA Leadership Majlis will include Danny Rogers, the editor of global… Read More
The MENA Broadcast Satellite Anti-Piracy Coalition is optimistic following the public commitments from all its satellite provider members to remove “pirate channels” by May 4, 2017. Seen as a breakthrough, the development came at the Coalition’s 10th meeting in Dubai attended by the region’s major… Read More
The World Federation of Advertisers (WFA) has appointed new members to the global leadership team, including senior marketers from Emirates, Coty, AirAsia, L’Oréal and RB. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week… Read More
House of Comms, that grew its services from PR to include digital, social and creative, has now added an experiential division. Laura McCartney, who has been in the region for seven years, will lead the new unit. Ms McCartney brings with her local, regional and… Read More
