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Author: AM News Desk

Fox Ups HD Channels In Middle East Bouquet

Fox Ups HD Channels In Middle East Bouquet

9 years ago by AM News DeskMedia

As Fox Networks Group (FNG) Middle East widens its Pay-TV operations, the company is gearing up to launch three new entertainment channels – Fox Family Movies HD, Fox Action Movies HD and FX HD. The three channels that will feature family films, action blockbusters and groundbreaking series, will… Read More

Turner EMEA Promotes Tarek Mounir To VP & GM

Turner EMEA Promotes Tarek Mounir To VP & GM

9 years ago by AM News DeskMedia

Turner Europe, Middle East and Africa (EMEA) is a Time Warner company that operates versions of core Turner brands including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses. The company recently announced the promotion… Read More

Twitter, Sky News Arabia Partner To Launch Interactive Panel Discussion

Twitter, Sky News Arabia Partner To Launch Interactive Panel Discussion

9 years ago by AM News DeskDigital

Twitter and Sky News Arabia Arab have entered into a partnership to launch an interactive panel discussion on Twitter. This is a first-of-its-kind agreement between the social microblogging platform and a media organization. The initiative will involve top influencers holding monthly discussions dedicated to a… Read More

Iran: The Potential To Offset MENA’s Economic Slowdown

Iran: The Potential To Offset MENA’s Economic Slowdown

9 years ago by AM News DeskAdvertising

As the world economy gears up for what is another year of mixed news, ZenithOptimedia has taken a closer look at newer markets that unified in their promise of growth. The ‘Thirty Rising Media Markets 2016’ are a diverse bunch, from the very closed and… Read More

IQPC Awards ‘Best Digital Experience’ To Qualitynet

IQPC Awards ‘Best Digital Experience’ To Qualitynet

9 years ago by AM News DeskDigital

International Quality and Productivity Center (IQPC), an organization specialized in conducting worldwide conferences, seminars and learning programs, held its 5th Annual Customer Experience Management Summit in Telecoms for the Middle East region, in Dubai. Qualitynet was awarded with the ‘Best Digital Experience’ award for the… Read More

‘Pass It On’ Campaign By Eros Group Reaches The Winchester School

‘Pass It On’ Campaign By Eros Group Reaches The Winchester School

9 years ago by AM News DeskMarketing

The ‘Pass It On’ initiative started by Eros Group has now moved to The Winchester School. Eros Group is a distributor in the UAE for consumer electronics with a portfolio of brands such as Samsung, Hitachi, Linksys and TCL. The campaign, initiated in 2010, has… Read More

Faisal Shams To Lead Omnicom Media Group KSA As Choucrallah Abou Samra Moves On

Faisal Shams To Lead Omnicom Media Group KSA As Choucrallah Abou Samra Moves On

9 years ago by AM News DeskAdvertising

Ending a 13-year stint with the company, Omnicom Media Group’s CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June 2016. Faisal Shams, currently General Manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi… Read More

Why Adlanders Are “Pissed Off” On Failure To Impact Masses

Why Adlanders Are “Pissed Off” On Failure To Impact Masses

9 years ago by AM News DeskAdvertising

Advertising’s biggest calling is making an impact and influencing mass behavior. The profession’s history would indicate that it has done so with success. However, for the current generation of ad execs, the ambition of reaching to masses is greater than its achievements. That is the… Read More

Masafi Water Reiterates ‘Natural’ In New Marketing Campaign

Masafi Water Reiterates ‘Natural’ In New Marketing Campaign

9 years ago by AM News DeskAdvertising

Marking its 40th anniversary, Masafi, a natural bottled water brand from underground water sources in the UAE, has embarked on a marketing campaign ‘Ask for Natural, Ask for Masafi’. The creative campaign was filmed locally at the source of Masafi Water and the UAE to… Read More

Thumbs Up To Digital & MENA, Say Media Investors

Thumbs Up To Digital & MENA, Say Media Investors

9 years ago by AM News DeskTop News

There is much working for media in the Middle East and North Africa (MENA) region if investors and leading media players are to be believed. Some of the experts see two factors as MENA’s biggest strengths –– its young audience and the speed at which… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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