Havas Media Group has appointed Erin Flaxman, an industry vet with 20-plus years of experience, to the role of Global Chief Growth Officer, effective immediately. Ms Flaxman has been charged with delivering new business best practices for the Media Group, as well as furthering the… Read More
As the industry moves into a generation driven by ecommerce and social media, the shift to online shopping is becoming mainstay. A recent Admitad report shows that the average penetration of online shopping in the world is expected to reach over 63 percent by the… Read More
Ahmad Itani, Founder and CEO of Cicero & Bernay Public Relations (C&B), has been selected to be the Vice Chairman of PRCA MENA, the PR association for the Middle Easy & North Africa (MENA) with a network covering PR and communication across 13 countries within… Read More
HP Inc. and Amazon have entered a long-term partnership with the launch of Amazon.ae, following its high-profile acquisition of Souq.com two years ago. Under the partnership, HP will make its entire portfolio of laptop computers, desktops, printers and accessories available to customers via the newly… Read More
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc has named PHD Worldwide’s CEO Mike Cooper to the newly created position of Group CEO, APAC and EMEA. As Group CEO, Mr Cooper will be responsible for assuring service standards across OMG agencies… Read More
Landor, a brand consulting and design agency, has seen an unprecedented haul at this year’s Transform MENA Awards. Now in its sixth year, the awards celebrate rebranding and brand development projects across the region, with winners exemplifying best in class work within the field of… Read More
The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month… Read More
Praising the virtues of the holy book, Kuwait Finance House’s (KFH) campaign this Ramadan aims to encourage people to avail the opportunity to read and memorize Quran. The ad also encourages to take the holy book as a guide and a companion in the journey… Read More
Amazon and Souq have launch Amazon.ae, a new local shopping experience for customers in the UAE. Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US. “Today marks a proud day… Read More
du, from Emirates Integrated Telecommunications Company, is launching a new brand campaign called ‘Be more you’ that emphasizes the self-identification of its users and align with the more human, modern and digital ethos of the telco. Building on the foundational ‘Add life to life’, the… Read More
