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Author: AM News Desk

5 Trends To Dominate Digital Future Of Enterprises In 2019

5 Trends To Dominate Digital Future Of Enterprises In 2019

7 years ago by AM News DeskAM Tech

Evolving technology and data trends such as 5G, artificial intelligence (AI), blockchain, data privacy and cloud are paving the path for significant IT and network architecture changes in 2019, according to Equinix. “The market is at an inflection point, where the right digital strategies become… Read More

The ‘No Waste’ Policy Of The Egyptian Shopper

The ‘No Waste’ Policy Of The Egyptian Shopper

7 years ago by AM News DeskMarketing

Confidence among Egyptian consumers has generally stabilized since its currency was devalued at the end of last year, and there are two reasons for the stabilization — inflation is slowing and consumers have adjusted their spending. The evidence of the strengthening optimism about the economic… Read More

“MENA Plays A Central Role In Driving Digital Economy”

“MENA Plays A Central Role In Driving Digital Economy”

7 years ago by AM News DeskAM Tech

The Middle East & North (MENA) region is emerging rapidly on the global scene making a major impact on economic agendas aiming to position the region as a technology hub and a driving engine in the digital economy, said Khalifa Al Shamsi, Chief Corporate Governance… Read More

190 Countries Confirm Participation In Expo 2020 Dubai

190 Countries Confirm Participation In Expo 2020 Dubai

7 years ago by AM News DeskMarketing

A total of 190 countries have confirmed their participation in Expo 2020 Dubai, confirming its position as a global destination and bringing to life the World Expo’s theme of ‘Connecting Minds, Creating the Future’. With just under 700 days to go until Expo 2020’s opening… Read More

GCC Smartphone Market Shows Growth Signs After A Year

GCC Smartphone Market Shows Growth Signs After A Year

7 years ago by AM News DeskDigital

Shipments of smartphones to the countries of the Gulf Cooperation Council (GCC) increased for the first time since Q1 2017. While the smartphone market’s growth to 4 million units in Q3 2018 represents a modest 1.1 percent increase quarter on quarter (QoQ), it is a… Read More

Global DOOH Spend Set To Reach USD14.6bn This Year

Global DOOH Spend Set To Reach USD14.6bn This Year

7 years ago by AM News DeskDigital

Spend on digital out of home advertising (DOOH), which includes video content and digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1 percent each year between 2018 and 2021, accounting… Read More

Snapchat Bolsters Local Content; Forms New Collaborations

Snapchat Bolsters Local Content; Forms New Collaborations

7 years ago by AM News DeskDigital

Snap is expanding content from Middle Eastern brands on Snapchat. Strengthening its Discover page, over 30 series from more than 20 Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi… Read More

Creativity, Transformation, Ethics Among Key Themes At Cannes Lions 2019

Creativity, Transformation, Ethics Among Key Themes At Cannes Lions 2019

7 years ago by AM News DeskAdvertising

Cannes Lions International Festival of Creativity has begun the ground work for the content to be featured in 2019. In addition to calling for speaking proposals, from which the festival organizers will choose the select few that make it to the stage, Cannes Lions has… Read More

Emirates, Emaar, iPhone Are ME’s Most Advocated Brands

Emirates, Emaar, iPhone Are ME’s Most Advocated Brands

7 years ago by AM News DeskMarketing

The UAE’s flag carrier airline Emirates, real estate company Emaar and smartphone giant iPhone are the most recommended brands by consumers in the UAE, Saudi Arabia and Egypt, respectively. While the rankings in the UAE and Egypt are dominated by digital and technology brands, Saudi’s… Read More

MEA Smart Cities Tech Spending To Double In 4 Yrs: KPMG

MEA Smart Cities Tech Spending To Double In 4 Yrs: KPMG

7 years ago by AM News DeskAM Tech

Annual technology spending by smart cities in the Middle East & Africa (MEA) region is expected to double from USD 1.3 billion to USD 2.7 billion in the next four years, according to KPMG report ‘The Rise of Smart Cities – Digital Transformation in the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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