Memac Ogilvy has appointed Paul Shearer as the Group’s new Chief Creative Officer (CCO). Mr Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai, UAE office. Commenting on the appointment, Edmond Moutran, Chairman and… Read More
Facebook has announced that it is going to cut down its organic reach. In other words, it’s going to reduce unpaid posts of brands and those which it feels are ‘overly promotional’. A blog post of the company stated, “While Pages that post a lot… Read More
Consumer confidence in the Middle East & Africa region revved up in the third quarter of 2014, increasing in all five countries measured by Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. With an INDEX score of 112, the United Arab Emirates had the… Read More
Yahoo is acquiring Video Ad service platform Brightroll for USD 640 million. With this acquisition, Yahoo has become the largest video advertising platform in the United States, the company said. Brightroll is an intermediary service for both brands and publishers serving video advertising across PCs,… Read More
