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Author: Asma Wangde

Changes At Volvo MENA: New Division MD Appointed

Changes At Volvo MENA: New Division MD Appointed

8 years ago by Asma WangdeMarketing

Volvo Cars Group has appointed Jesus Fernandez de Mesa as Managing Director of the recently created Importers Organization within Europe, Middle East and Africa Region. The new organization will oversee the operations for all importer markets within Middle East, North Africa, Central Asia and Eastern… Read More

Anghami Bags Four Metals In MMA Smarties Awards

Anghami Bags Four Metals In MMA Smarties Awards

8 years ago by Asma WangdeAdvertising

Anghami won four awards at the MENA 2017 MMA Smarties Awards, including three Golds and one Silver for three of its campaign: the Cadbury 5STAR #ObeyYourMouth activation 2017, the Lipton Anghami alarm and the Mc CAFE digital activation campaigns. Campaigns were produced with the support… Read More

MENA’s Satellite Pay TV To Cross 10mn Subscriptions By 2021

MENA’s Satellite Pay TV To Cross 10mn Subscriptions By 2021

8 years ago by Asma WangdeMedia

The satellite pay TV market in the Arab world is growing, and despite a tough year is earmarked to see further growth in its subscribers. This was further reiterated in a report by the Arab Advisors Group that provides analysis and projections of the satellite… Read More

Millennials Gear Up For ‘Disruption’ From Fourth Industrial Revolution

8 years ago by Asma WangdeMarketing

Young people in the Middle East and North Africa (MENA) region expect the fourth industrial revolution to have a significant impact on their work and daily lives. Many are comfortable about living in a future where robots work and exist alongside humans, according to the… Read More

26 UAE Media Organizations Honored At Emirati Media Forum

26 UAE Media Organizations Honored At Emirati Media Forum

8 years ago by Asma WangdeMedia

In a ceremony held at the fourth Emirati Media Forum (EMF), 26 UAE media organizations were honored for supporting national values and interests through their news coverage. The list of honorees included four English language newspapers including Gulf News, Gulf Today, The National and Khaleej… Read More

HorizonFCB’s Joao Flores Moves To Dentsu X Singapore

HorizonFCB’s Joao Flores Moves To Dentsu X Singapore

8 years ago by Asma WangdeAdvertising

dentsu X Singapore, part of Dentsu Aegis Network, has appointed Joao Flores as Head of Creative, effective November 6, 2017. Mr Flores was most recently the Executive Creative Director at HorizonFCB Dubai, where his mandate included the Middle East and North Africa (MENA) region. Prior… Read More

MENA Professionals Would Leave Their Jobs for Better Training

MENA Professionals Would Leave Their Jobs for Better Training

8 years ago by Asma WangdeAdvertising

On-the-job training has proven its importance for professionals across the world and certainly for those in Middle East and North Africa (MENA) region, who largely agree on its many advantages. According to a new poll by Bayt.com, more than nine in 10 (91.4%) respondents deliberately… Read More

Advtg Can Learn From Media About Representing Millennials & Baby Boomers

Advtg Can Learn From Media About Representing Millennials & Baby Boomers

8 years ago by Asma WangdeTop News

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to a YouGov Omnibus research. The online survey comparing the opinions of over 2,000 respondents born between the… Read More

‘Letters to Andy Warhol’ Exhibit Heads To Sole DXB

‘Letters to Andy Warhol’ Exhibit Heads To Sole DXB

8 years ago by Asma WangdeAdvertising

Cadillac, in partnership with The Andy Warhol Museum, has named 2017’s final exhibition of ‘Letters to Andy Warhol’, which is set to take place at UAE’s Dubai Design District (d3) as part of Dubai’s urban lifestyle event, Sole DXB. Held from 8-16 December 2017, the… Read More

Data Point: eSports Still To Make Its Mark On MEA

Data Point: eSports Still To Make Its Mark On MEA

8 years ago by Asma WangdeDigital

How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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