Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
PHD has secured a launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. PHD’s agreement with DMS is designed to safeguard Unilever’s investments by securing an inventory that adheres to the marketer’s stringent viewability guidelines. The FMCG group… Read More
According to a recent report by eMarketer, the Middle East and Africa is the only region globally which is lagging behind when it comes using mobile internet. The region stands in the minority with just Just 22.7 percent of mobile phone internet users expected to… Read More
Jumeirah Zabeel Saray, part of Jumeirah Group of Hotels has appointed Raziena Cajee as its new Director of Marketing and Communications. A South African national, Ms Cajee has over 12 years’ of corporate marketing communications experience and has been working with Jumeirah Group since May… Read More
Responding to the growing digital, technological and economical changes, Viacom18’s mantra is to evolve from being a TV broadcaster to a content creator, curator and distributor. It is among one of the prominent South Asian entertainment companies in the Middle East & Africa (MEA) region… Read More
Kicking off on July 8, 2017 digital media professionals, social media enthusiasts, and business owners across the Middle East & North Africa (MENA) region will gather for the fourth Annual Mashable Social Media Day. The initiative celebrates the technologies connecting people together and to help… Read More
The Middle East & North Africa (MENA) region is not the typical emerging market given its absolute size and advanced use of technology, but the slow growth in digital marketing has given it similar characteristics. Legacy media still rules the roost here, and digital spending… Read More
Celebrating Eid festivities, du wanted to reach out to the UAE residents and citizens with a video that was filmed on a lighter note and musical rhythm. The objective was to shed light on the most beautiful moments experienced ahead of Eid. The video also… Read More
The jurors at the Cannes Lions International Festival of Creativity have given out a total of 60 shortlists in the Product Design Lions category. The Middle East & Africa (MENA) region has only two entries that have made the cut in the shortlist. These include… Read More
The Print & Publishing Lions set aside a total of 397 entries in its shortlist. The Middle East & North Africa (MENA) region has fared very well in the category with a haul of 43 shortlists. Impact BBDO has taken a large share of this… Read More
