Amazon Web Services (AWS) plans to build new infrastructure and open data centres in the Middle East by early 2019, enabling customers to offer lower-latency web services in the region. “As countries in the Middle East look to transform their economies for generations to come,… Read More
ASDA’A Burson-Marsteller has appointed Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, as its Managing Director. Mr Fattah will provide senior counsel to the agency’s regional corporate and government clients, as well as drive the firm’s new… Read More
FP7/DXB has retained Jawwy, the digital mobile brand from STC. Earlier this year, Jawwy held a full-fledged pitch with various local and multinational agencies participating. FP7/DXB had re-pitched for the opportunity to continue its partnership with Jawwy from STC. Leading the brief, Tarek Miknas, CEO… Read More
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research. People regard pop-up ads (cited by 28 percent of respondents) as the most annoying mobile formats, closely… Read More
Hospitality Distribution company, Hotelity, has appointed DGtal Cyberkoms as its digital partner, to metamorphose its brand on the digital canvas. A B2B oriented brand, Hotelity provides expertise in food & beverages and housekeeping products. Their clientele include Atlantis-The Palm, Burj Al Arab, Jumeirah, Hilton, Emirates Palace, Marriott, Starwood,… Read More
Twitter’s Co-Founder and CEO Jack Dorsey’s Eid wishes on Twitter garnered high levels of engagement with his tweet becoming the 6th most Retweeted Tweet of all time. The tweet, that was tweeted in Arabic included the #EidAlAdha hashtag in Arabic, which unlocked a special emoji… Read More
After the estimated USD 600 million deal was completed in March this year between Amazon and Souq, the latter ecommerce platform has been slowly integrating the services of Amazon on its platform. Following the new feature of Amazon users being able to access Souq website… Read More
WPP has acquired Design Bridge Limited (Design Bridge), an independent brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people. Founded in London in 1986 – 18 months after WPP was… Read More
Ad professionals or media companies that may have, unwisely, put trust in video clickbaiting are going to face challenges on Facebook. Clickbaiting per se has become among the industry practices that despite its widespread criticism are still seen in abundance. Video clickbaiting is true more… Read More
Global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas. In the last 12 months, 35 multinational companies with a total annual marketing spend of more than USD 30 billion globally… Read More
