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Author: Asma Wangde

UAE Residents Are The Most Optimistic In The World: Survey

UAE Residents Are The Most Optimistic In The World: Survey

9 years ago by Asma WangdeMarketing

Residents of the United Arab Emirates have a resoundingly positive view of the country they live in and of the future, in stark contrast to views from other countries around the world. According to Brunswick Insight’s global research, an overwhelming sense of well-being and security,… Read More

Shamal Bolsters Leadership Team Amid Rebrand & Expansion

Shamal Bolsters Leadership Team Amid Rebrand & Expansion

9 years ago by Asma WangdeMarketing

Dubai-based B2B PR agency Shamal Communications has strengthened its leadership team. James Lakie, who has been with the company for three years, has been promoted to General Manager. And Gavin Gibbon has been brought on board as Senior Account Manager. This coincides with the completion… Read More

Retail Analytics Market To Reach $5.1 Billion By 2020

Retail Analytics Market To Reach $5.1 Billion By 2020

9 years ago by Asma WangdeAM Tech

Analytics is changing the retail industry fast as more retailers begin to realize the importance of big data and how it will drive successful marketing decisions based on insights gained from customer intelligence and predictive analytics. According to a Markets and Markets report, the retail… Read More

MEC Commerce Expands To MENA, Led By Julio Cesar Rodriguez

MEC Commerce Expands To MENA, Led By Julio Cesar Rodriguez

9 years ago by Asma WangdeAdvertising

MEC Commerce, MEC’s specialist ecommerce consultancy, is setting up shop in the Middle East & North Africa (MENA) region. MEC Commerce combines the services of a media agency with consultancy, securing delivery of ecommerce strategies. MEC Commerce MENA will be led by Head of Ecommerce… Read More

Women’s Day: What Are We Really Celebrating?

Women’s Day: What Are We Really Celebrating?

9 years ago by Asma WangdeAM Editorial

Gender inequality has been one of those issues that has managed to plague societies over what can be described as different eras. However, many societies continue to suffer with inequality issues to this day. And while constant efforts have been taken to reduce this gap,… Read More

Which Are The Best Brands For Women In The UAE?

Which Are The Best Brands For Women In The UAE?

9 years ago by Asma WangdeMarketing

Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More

Meltwater Names Christo Van Wyk As Area Director ME

Meltwater Names Christo Van Wyk As Area Director ME

9 years ago by Asma WangdeDigital

Meltwater, the global media intelligence firm, has strengthened its regional team with the appointment of Christo Van Wyk as Area Director for Middle East and India. Mr Van Wyk has worked for Meltwater since 2009, initially joining the company’s Cape Town branch as a Client… Read More

Uber Among Major Economic Opportunities Provider In Egypt

Uber Among Major Economic Opportunities Provider In Egypt

9 years ago by Asma WangdeAM Unicorns

Uber provides Egyptians with new economic opportunities against the current and anticipated economic challenges, especially the rising unemployment of the youth and the educated, pointed out an academic study. The study, entitled ‘A Glimpse into the Sharing Economy: An Analysis of Uber Driver-Partners in Egypt’,… Read More

MEA Consumers Rely On Mobiles For Travel Research

MEA Consumers Rely On Mobiles For Travel Research

9 years ago by Asma WangdeDigital

Travel is a key interest for internet users – globally, two in five are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places. Global Web Index takes a closer look at… Read More

DDFC Names Jazia Al Dhanhani As CEO

DDFC Names Jazia Al Dhanhani As CEO

9 years ago by Asma WangdeAM Unicorns

The Dubai Design and Fashion Council (DDFC) has appointed a new Chief Executive Officer, Jazia Al Dhanhani, who will lead the development of the Council’s strategic plan in line with the objectives set out by His Highness Sheikh Mohammed bin Rashid Al Maktoum to promote… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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