Facebook had launched Slideshow Ads last year that allowed advertisers in emerging markets to easily build lightweight videos from a set of photos or an existing video. While the feature was created to allow advertisers to use video-like ads in areas with slow connections, Facebook claims… Read More
The Loeries Durban has announced its 2016 winners. The Middle East and North Africa (MENA) region has received a total of 36 awards at the awards. While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD… Read More
Ooredoo and MBC Group have entered a seven-year partnership granting Ooredoo the exclusive rights in Qatar to several MBC HD channels. Ooredoo TV customers in Qatar will now be able to access coverage of a range of MBC content including the likes of ‘Bab Al‑Hara’, ‘Omar’,… Read More
The International Olympic Committee (IOC) has completed the official signing ceremony to mark the exclusive multi-territory deal in the Middle East and North Africa (MENA) with beIN Media Group. The agreement, that was principally in place last year, is for all media rights to the… Read More
This week’s trending headlines were dominated by changes in the social media world. The tug of war between Facebook and the ad blocking community continued. What started when Facebook decided to intervene ad blocking softwares, in an effort to increase viewership of ads, continues to… Read More
Undoubtedly, our starting news for this week’s trending headlines comes from close to home: the crash landing incident of Emirates flight, flying out from India, at Dubai airport. The reason behind the crash is still not very clear. Emirates said that all of the 300… Read More
With the aim to harness data for further growth and development in the region, Ipsos in Middle East & North Africa (MENA) has signed a pact with UAE-based communications agency, Garage 366. At a time when marketing is going through a revolution fostered by technology… Read More
GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
After the recent announcement of Qatar’s BeIn Network launching five new channels with AMC Networks International, the network has entered a partnership with DreamWorks Animation (DWA) that will see the latter’s animation channel become available across the Middle East and North Africa (MENA). The programming… Read More
AMC Networks International (AMCNI) will launch five channels with beIN, a Pay TV and entertainment platforms in the Middle East and North Africa (MENA). The partnership, effective August 1st, will see entertainment channel AMC become exclusively available to beIN subscribers in the region in HD. … Read More
