Home-grown powerhouse Emirates is the most positively perceived brand in the UAE yet again according to the 2016 Mid-Year BestBrand Rankings – released by global market research company YouGov. The 2016 Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia… Read More
It is quite increasingly becoming the case where a week in review does not begin with trending headlines around major sports events. Finale matches in both cricket and football have been trending in the week gone. The Indian Premier League (IPL) 2016 saw the Royal Challengers Bangalore take… Read More
H+K Strategies has been named EMEA Consultancy of the Year at the 2016 Sabre Awards in Berlin, while Memac Ogilvy was named Middle East Consultancy of the Year. Memac Ogilvy PR also picked up a Gold Sabre in the Middle East category for its ‘Ramadan… Read More
Steadily making its place in the global retail industry, Dubai is ranked fourth among the top cities worldwide. A recent JLL’s Destination Retail report shows how 50 major global cities have risen to the top of the list for mainstream, premium and luxury retailers’ expansions. While the… Read More
We start this weeks section on the trending headlines with the news of the Egypt Air flight, which as we had reported last week was reported missing. Later reports confirmed the tragic news of the plane being found crashed in the Mediterranean Sea. However, the… Read More
Wendy’s, the third largest burger restaurant chain in the world, has appointed Brazen to handle its public relations for the UAE. Brazen will be tasked with handling all Wendy’s MENA consumer media relations around its restaurants, plus corporate and business profiling, with particular emphasis on… Read More
K9 friends’ is a non-profit dog-shelter based in Dubai that works towards helping lost/street dogs. The aim of the agency is to reunite these lost dogs to their owners or take care of these dogs until a home is found for them. Furthering on this… Read More
One of this week’s highlight was the Cannes film festival. The festival was filled with glamorous actors and artists from around the globe. And while everyone was in awe of Sonam Kapoor’s red carpet look, Bollywood’s leading actress Aishwarya Rai Bachchan received a mixed reaction… Read More
Reinvention has been deemed as one of the most important aspects of a brand’s progress. However, this umbrella term usually encompasses many meanings than what is attributed to it. Brands can ‘reinvent’ themselves when they are on the verge of becoming irrelevant or obsolete in… Read More
In continuation with its annual exercise of trends shaping the industry, J Walter Thompson has once again taken a close look at the top 100 trends that will make a difference to the Middle East and North Africa (MENA) region. Arabian Marketer shines the spotlight… Read More
