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Author: Asma Wangde

Orange Jordan Becomes Mentor To ‘BIG’ Startups

Orange Jordan Becomes Mentor To ‘BIG’ Startups

9 years ago by Asma WangdeAM Unicorns

Orange Jordan has recently signed a Memorandum of Understanding (MoU) with the information and Communications Technology Association of Jordan (Intaj), to utilize its ‘Blue Ocean Council’ (BOC) to provide mentorship and extra guidance for the benefit of the participating entrepreneurs in the third season of… Read More

Twitter Makes Videos More Immersive With Live 360

Twitter Makes Videos More Immersive With Live 360

9 years ago by Asma WangdeDigital

Twitter has introduced a more immersive way to experience moments with live 360 video, available via both Twitter and Periscope. With 360 video on Periscope, users can experience moments with the broadcaster and take a look around, which as per the microblogger is one step closer… Read More

LinkedIn’s Do’s & Don’ts Of Using Emojis At Work

LinkedIn’s Do’s & Don’ts Of Using Emojis At Work

9 years ago by Asma WangdeDigital

Emojis used to be reserved for messaging closest friends and family. Over the last year, brands such as Pepsi & P&G looked at emojis as a connection tool with their consumers and various social media platforms enabled better usage of emojis in doing so. Emojis… Read More

Siemens Appoints Musab Alkateeb As CEO In Iraq

Siemens Appoints Musab Alkateeb As CEO In Iraq

9 years ago by Asma WangdeAM Tech

Siemens has appointed Musab Alkateeb as Chief Executive Officer of the company’s operations in Iraq, effective January 1, 2017. Mr Alkateeb, who will take over from Nael Ghali, has more than 15 years’ experience working across various sectors in Iraq including oil and gas, finance,… Read More

Gulf Air Ups Focus On Data-Driven Biz; Partners With Dell EMC

Gulf Air Ups Focus On Data-Driven Biz; Partners With Dell EMC

9 years ago by Asma WangdeAM Tech

Gulf Air, the national carrier of the Kingdom of Bahrain, has appointed Dell EMC’s data domain and data protection suite solutions to create a scalable protection and availability foundation for supporting rapid data growth. Gulf Air aims to leverage the backup and recovery capabilities offered… Read More

MEA Cloud Data Center Traffic To Grow 440% By 2020: Cisco

MEA Cloud Data Center Traffic To Grow 440% By 2020: Cisco

9 years ago by Asma WangdeAM Tech

Global cloud traffic is expected to rise 3.7-fold, up from 3.9 zettabytes (ZB) per year in 2015 to 14.1 ZB per year by 2020. The recently released sixth annual Cisco Global Cloud Index (2015-2020) reveals that in Middle East and Africa (MEA), data center traffic… Read More

MEA PC Market To Remain Flat In 2017; Slow Growth Expected In 2018

MEA PC Market To Remain Flat In 2017; Slow Growth Expected In 2018

9 years ago by Asma WangdeAM Tech

After posting annual declines for six quarters in succession, the Middle East and Africa (MEA) PC market finally exited the third quarter of 2016 close to flat, with year-on-year growth of 0.4% based on shipments of 3 million units, according to global technology research and… Read More

UAE Residents Upbeat On Driverless Cars

UAE Residents Upbeat On Driverless Cars

9 years ago by Asma WangdeAM Tech

Driverless cars are officially here. The newest in smart cars is currently being tested in Dubai, along with some of the other markets, and a key question is how are driverless cars perceived by UAE Residents. A recent study using YouGov’s Omnibus Service, has found… Read More

Criteo Acquires HookLogic To Strengthen Performance Mktg Platform

Criteo Acquires HookLogic To Strengthen Performance Mktg Platform

9 years ago by Asma WangdeTop News

Criteo, the performance marketing technology company, has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its advertising exchange for brands will strengthen Criteo’s performance marketing platform. “With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing… Read More

How Panadol Turned Joint Pain Relief Into A Vacation

How Panadol Turned Joint Pain Relief Into A Vacation

9 years ago by Asma WangdeAdvertising

Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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