In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
The week started with the sad news of death of celebrity singer, musician and actor Prince Rogers Nelson. The musician who had reported cases of illness previously was found unresponsive on April 21 before being declared dead. Musicians, celebrities and fans all over the world took… Read More
In recent times, many ad campaigns have attempted to spread awareness on the risks of being on mobile phones while driving. In most cases, the ads are seen by auto manufacturers or regulatory authorities. But telecom company Etisalat has joined this list. Etisalat’s latest ad… Read More
The technology sector may not have particularly begun 2016 in the best way possible. At least not if the quarterly earnings report of Alphabet, Microsoft and Apple are anything to go by. Google’s Risky Bets Google’s parent company, Alphabet’s first-quarter net profits increased 20 percent… Read More
The year 2015 was the 100th anniversary of the Coca-Cola Contour bottle design. Coca-Cola along with Memac Ogilvy & Mather decided to take a more holistic approach and bring to light, the design background of the bottle. The ad film tells the story of how the… Read More
Advertising spend breakup in the Middle East and North Africa (MENA) is partial to traditional media. While the fact is well known to many, it is further highlighted in the recently conducted ‘Media Industries in the Middle East’ report. The report indicates that about 80… Read More
Video advertisements has become an important part of defining a brand. Significant efforts and creativity is invested into the making of these ads. In an attempt to judge these ads, Think With Google publishes the most popular ads each month that are mainly based on paid views,… Read More
Havas reported 3.4 percent organic growth in the first quarter of 2016 that translates into USD 571.1 million. “We are satisfied with the organic growth of 3.4 percent achieved in Q1 2016,” said Yannick Bolloré, Chairman and CEO, Havas. The quarterly earnings showed the organic revenue growth… Read More
Netflix has had an aggressive start to 2016 by expanding its service to 130 new countries at the beginning of the year and finishing Q1 with over 81 million members. The increased subscriptions were mainly based on the strength of its fast growing slate of original… Read More
Forbes Middle East recently inducted five new billionaires, a news that is surprising given the reduced net worth of Arab billionaires by 23.8 percent. The new members in the list include the likes of Hussain Sajwani from the UAE, Sheikh Faisal Bin Qassim Al Thani of… Read More
