Football and other forms of entertainment — there was much happening on both these fronts to keep audiences in Egypt engaged. The top tweet in the year, in terms of number of retweets, went to Egyptian footballer Mohammad Salah It was a very tough night,… Read More
Saudi Arabia continued to be one of the most important Twitter markets in 2018 as well, and Twitter continued with its position as a popular channel of communication in the country. A recap of what dominated Twitter in the year gone shows that the top… Read More
A closer look at consumer buying process of millennials, baby boomers, Generation X and Generation Z can assist in how best to target each of these segments online. Global Web Index answers questions such as how do different generations discover new brands, how do they… Read More
Chief Executive Officers (CEOs) in Saudi Arabia remain moderately optimistic about the growth prospects of the kingdom’s economy, as it diversifies away from oil, according to a survey by KPMG Al Fozan & Partners. The cautiously pragmatic outlook of the CEOs in Saudi Arabia also… Read More
J. Walter Thompson (JWT) PR Levant has rebranded as Hill+Knowlton Strategies (H+K) Levant. Agency officials state that the joining together of H+K and JWT PR Levant will create a stronger footprint, talent base and client offer in Lebanon. “We are thrilled to expand our reach… Read More
CIOs need to prepare workers for a future in which people do more creative and impactful work because they no longer have to perform many routine and repetitive tasks, according to Gartner. People and machines are entering a new era of learning in which artificial… Read More
The beauty and personal care industry in the Middle East and North Africa (MENA) region, valued at USD 15.9 billion, is poised to grow twice as faster than the rest of the world. The market is expected to grow by a compound annual growth rate… Read More
The addictive nature of smartphones is becoming prevalent over the years. The Middle East being no exception. A recent YouGov survey reveals nine in 10 respondents in the UAE own a smartphone currently, with 70 percent of those who do not own one planning to… Read More
In a bid to further business opportunities within the virtual reality (VR) ecosystem across the Middle East and Africa (MEA) region, Burj Khalifa, HTC Vive and Dubai Future Accelerators, an initiative of Dubai Future Foundation, are teaming up to open a global VR challenge. As… Read More
Snapchat is working hard in leaving no room for guesswork, as advertisers consider the platform for meeting their objectives. For the seven-year old, that is just about completing the two-year milestone in the Middle East & North Africa (MENA) region, this is a logical move.… Read More
