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Author: Kiran Kidwai

Data Point: MEA’s High Potential For Smart Speaker Shopping

Data Point: MEA’s High Potential For Smart Speaker Shopping

8 years ago by Kiran KidwaiDigital

As voice-controlled assistants speakers such as the Amazon Echo or Google Home become popular Global Web Index takes a look at the potential for smart speaker shopping through online grocers. It’s almost six in 10 online grocery shoppers who say they currently use one of… Read More

Data Point: Mobile Primary Shopping Device For MEA’s Grocery Buyers

Data Point: Mobile Primary Shopping Device For MEA’s Grocery Buyers

8 years ago by Kiran KidwaiDigital

Online Grocery Buyers or internet users who say they have main or joint responsibility for the household food shopping and have purchased at least one grocery product online in the past six months form a core part of online shopping. When buying any kind of… Read More

Where Ad Blocker Users Find their News

Where Ad Blocker Users Find their News

8 years ago by Kiran KidwaiDigital

With almost half of the ad blocker users saying they consume stories or videos on news websites, where they may not be exposed to advertising unless they have whitelisted the site, the challenge facing publishers is clear. Like the average internet user, ad blocker users… Read More

Data Point: Young Brand Advocates Want Entertainment

Data Point: Young Brand Advocates Want Entertainment

8 years ago by Kiran KidwaiDigital

Around 16 percent onliners cite the prospect of getting access to exclusive content or services like music and videos as an important reason to endorse a brand. In line with their enthusiasm for entertainment more broadly, 16-24s hit a high of 19 percent, with these… Read More

WPP, Adobe Celebrate Global Cloud Solutions Partnership

WPP, Adobe Celebrate Global Cloud Solutions Partnership

8 years ago by Kiran KidwaiDigital

WPP has been named Adobe Global Digital Experience Cloud Solution Partner of the Year for 2017 at Adobe’s annual sales conference in Las Vegas. This marks the first time that WPP has won the award, which recognizes the partner with the greatest impact on the… Read More

CNBC Sets Up Middle East Headquarters In Abu Dhabi

CNBC Sets Up Middle East Headquarters In Abu Dhabi

8 years ago by Kiran KidwaiMedia

CNBC is gearing up for a Middle East Headquarters in Abu Dhabi. The network will begin broadcasting from a new studio at Abu Dhabi Global Market (ADGM), the international financial centre of Abu Dhabi, in the first quarter of 2018. The network plans to anchor… Read More

Budget Biggest Roadblock To Digitalizing Midmarket: SAP

Budget Biggest Roadblock To Digitalizing Midmarket: SAP

8 years ago by Kiran KidwaiAM Tech

Appropriate budget is key to digital transformation in the midmarket. The SAP Digital Transformation Executive Study, which highlights this point, found that more than a fifth (21 percent) of all small and midsize enterprises (SMEs) surveyed cited lack of budget as the biggest hurdle to… Read More

Data Point: What Are Female Instagrammers’ Top Beauty Brands

Data Point: What Are Female Instagrammers’ Top Beauty Brands

8 years ago by Kiran KidwaiDigital

Social platforms have become an ideal avenue for beauty brands hoping to organically expand their reach. Due to its visual nature, Instagram in particular has been an attractive channel for brands looking to showcase their latest beauty products – including via influencers. Compared to the… Read More

Data Point: The Advent of Social Music

Data Point: The Advent of Social Music

8 years ago by Kiran KidwaiDigital

With both Facebook and Snapchat investing in original TV content in 2017, the commitment of the social media giants to stake a claim to a portion of TV revenues is clear. There are indications, however, that music may be the next industry that social services… Read More

Data Point: 16-24s Most Likely To Pay For Music Streaming

Data Point: 16-24s Most Likely To Pay For Music Streaming

8 years ago by Kiran KidwaiTop News

More than six in 10 internet users are streaming music each month, but thanks to the availability of ad-supported tiers, account sharing and free trials, it’s a significant step down from the number who are paying for these services. Nevertheless, just as younger internet users… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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