A Middle East PR strategist says Egypt needs a comprehensive and clearly defined nation branding strategy to fulfil its true potential as an investment destination, regional economic and political powerhouse, and tourism hotspot. Sunil John, the founder & CEO of ASDA’A Burson-Marsteller, part of the… Read More
The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers… Read More
With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More
Education and media are essential for a nation’s progress. Tariq Saeed Allay, Director of the Sharjah Government Media Bureau (SGMB) stressed on this, as he highlighted why Sharjah has on the one hand been investing in building institutions like the University of Sharjah and American… Read More
The Sharjah Pavilion is making a significant impact on technology pioneers, futurists, business leaders and IT experts at the Middle East’s largest ICT event, highlighting its role as a key player in the digitalization of its government sectors and its services to citizens, investors and… Read More
Following General Motors’ global announcement that the company’s vision of a zero crashes, zero emissions and zero congestion all-electric future, Gary D. West, Urban Active Operations Manager at General Motors International, spoke about the future of mobility and connectivity at GITEX’s Transport and Logistics Day.… Read More
Allowing flexible hours enables efficiency for both genders, according to a new survey carried out by PR and communications body, Global Women in PR (GWPR). While flexibility is attractive to the 83 percent of parent respondents who found balancing childcare and work a challenge, women… Read More
After a delay of nine months, the much talked about Noon website has opened up to the public on September 30. The scheduled launch of the USD 1 billion commerce platform was in the month of January but unexpected delays in operations led to the… Read More
LinkedIn is gearing up for the 2017 LinkedIn MENA Talent Awards, that celebrates the success of Middle East & North Africa (MENA) companies in the talent acquisition and employer branding space. At this year’s edition, LinkedIn, in partnership with UAE’s National Program for Happiness and… Read More
PR network Traccs and Open Influence is launching ‘Open Influence MENA’ next year to offer access to a full suite of data-driven influencer marketing solutions to brands in Middle East and North Africa. ‘Open Influence MENA’ combines TRACCS’ communication capabilities, and Open Influence’s proprietary technology… Read More
