One of the defining attributes of Generation Z is their love of online TV. According to data from Global Web Index, each day Gen Z spend an average of one hour 11 minutes watching online forms of TV. This is 11 minutes longer than the… Read More
Just over half of internet users say they are responsible for their household food shop. For brands hoping to reach these main food shoppers, Global Web Index data confirms the continued importance of the traditional touch points. Despite the wealth of digital channels now available… Read More
Following a strong performance at Dubai Lynx International Festival of Creativity and the MENA Digital Awards, du clinches several wins at the recently concluded Festival of Media Awards. Out of the eight shortlisted categories for du, the telecommunications company claimed three Golds, one Silver, and… Read More
After a stint of nearly nine years, Steve Smith is moving on from his responsibilities at Arabian Radio Network (ARN), as the Network’s COO. It is understood that Mr Smith is returning to Australia, where he will be joining a media company, with a focus… Read More
Second screens will challenge televisions for the attention of Premier League Fans during the final matches. Data from Global Web Index shows that the vast majority of fans are set to reach for their devices as they watch the final games unfold, with 91 percent… Read More
For catching the most up-to-date developments in today’s current affairs, mobiles have become key devices. Almost six in 10 internet users now choose to consume their news via mobiles, and there is a slight skew towards males for this activity. But it’s by age where… Read More
For Gen Zers, the first generation to be raised in the era of the smartphone, there is now surprise that these devices are absolutely central to their online lives. Personal ownership of smartphones is virtually universal (96 percent) and each day they spend an average… Read More
Signaling an accelerating shift in the digital video consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to Accenture 2017 Digital Consumer Survey. The global… Read More
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the World Federation of Advertisers (WFA). The results indicate that while many advertisers have improved their briefing, there is still work to do… Read More
IT solutions provider, Gulf Business Machines (GBM), is looking at social media channels more seriously for meeting its sales objectives. The company is adopting LinkedIn’s Sales Navigator tool that enables salespeople to tap into the professional network to find and build relationships with prospects and… Read More
