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Author: Kiran Kidwai

Pinterest Users 30% More Likely To Research Products On Social

Pinterest Users 30% More Likely To Research Products On Social

9 years ago by Kiran KidwaiDigital

Pinterest’s recent acquisition of crowd-sourced search engine Jelly marks a further expansion of its interactive search functions, such as Pinterest’s Lens which allows users to image-search for products. Global Web Index data highlights the important role that social plays in the product research phase of… Read More

UAE Residents Say Social Media Affects Relationships: Survey

UAE Residents Say Social Media Affects Relationships: Survey

9 years ago by Kiran KidwaiDigital

Social media gives us the freedom to communicate with our loved ones, whenever and wherever we want. However, this freedom comes at a cost, according to a new research from Kaspersky Lab. The research revealed that a third of people communicate less face-to-face with their… Read More

18% In MEA Have Used A Mobile Payment Service

18% In MEA Have Used A Mobile Payment Service

9 years ago by Kiran KidwaiDigital

A key development underpinning the growth in online commerce has been the rise of mobile payment services. Looking at the demographics behind this trend, younger groups are most likely to be making use of these services, and there’s also a direct correlation with income. By… Read More

Dubai Production City Gears Up For 12th WAN-IFRA Middle East

Dubai Production City Gears Up For 12th WAN-IFRA Middle East

9 years ago by Kiran KidwaiMedia

The 12th World Association of Newspapers and News Publishers (WAN-IFRA) Middle East Conference kicks off today in Dubai. The two-day conference was inaugurated by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Culture and Knowledge Development, Dubai Production City (DPC). This is… Read More

Do Gamers Want To Customize Products?

Do Gamers Want To Customize Products?

9 years ago by Kiran KidwaiDigital

The answer to that question appears to be a yes. Global Web Index asked players of a range of gaming franchises what they want their favorite brands to provide, and some common themes emerged in the answers. Despite differences in genre and platform, one of… Read More

Planet 50-50 By 2030: A New Strength In Pink

Planet 50-50 By 2030: A New Strength In Pink

9 years ago by Kiran KidwaiAM Editorial

Not all women like pink – I do, but arguably I am among the few. By some norm though, pink is the color to identify with all things women. Could have been worst – could have been beige. Moving on, at one point, pink represented… Read More

42% Netflixers Use TV Subscription Services On Mobile

42% Netflixers Use TV Subscription Services On Mobile

9 years ago by Kiran KidwaiDigital

Netflix CEO Reed Hastings has recently said that mobile carriers will soon need to offer unlimited data for video streaming to meet the growing demand for watching TV and movies on mobile. When it comes to the devices, Netflixers use to access subscription online TV… Read More

63% Of Messaging App Users Are Mobile Banking

63% Of Messaging App Users Are Mobile Banking

9 years ago by Kiran KidwaiDigital

Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More

Vogue Arabia Is All Set For Print Edition Launch

Vogue Arabia Is All Set For Print Edition Launch

9 years ago by Kiran KidwaiMedia

The inaugural print issue of Vogue Arabia, the 22nd global edition of the fashion magazine, will go on sale from March 5, seeing the Vogue voice speak directly to the Middle East and the wider Arab diaspora for the first time. “Vogue Arabia is a… Read More

Pre-Roll Among Top Motivators For Ad Blocking

Pre-Roll Among Top Motivators For Ad Blocking

9 years ago by Kiran KidwaiDigital

To provide a better advertising experience for its users, Google has said that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats. Such an approach makes absolute sense for YouTube and shows a proactive response to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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