As Google gears up to follow in Facebook’s footsteps by moving away from its traditional reliance on cookies towards using logged-in data – improving its ability to track individuals and advertise across different channels, Global Web Index looks at how many devices consumers are using… Read More
Media consumption behaviors vary between Millennials, Gen X and Baby Boomers, leading up to the battle between online and linear TV among these three key audiences. Data from Global Web Index indicates that Millennials remain at the forefront on online TV consumption, with this trend-setting… Read More
EY is the number one ranked organization among all major management consultancy firms in the GCC for the quality of its business transformation capabilities, according to ‘Perceptions of consulting in the GCC’, a recent report published by Source, that gathers feedback from clients on their… Read More
Twitter made headlines last weekend by announcing that over 2 million viewers had tuned in to the NFL live-stream on its platform. This is a major success for the network, which has bet big on broadcasting such sports streams. There is clear potential for Twitter… Read More
While much of the stress we experience comes from our personal lives, sometimes, a person’s stress can be caused by, or made worse, by work. In a poll entitled, ‘Stress in the MENA Workplace’, Bayt.com, a Middle East job site, investigates the various factors that… Read More
Sheraa, a launch pad for young entrepreneurs in the United Arab Emirates, and Careem have partnered to challenge students’ ability to develop a detailed marketing plan that would enable the start-up to cater effectively to and attract the Emirati population. The marketing challenge presented students… Read More
Real-time advertising has been on the cards for a while and some companies attempt it in different formats but Facebook is giving a real shot to advertisers on its platform as it links ads in News Feed to Messenger. While this also means a seamless… Read More
Automation solutions company, PubMatic, has launched a comprehensive revenue management platform — SEVEN — that it claims gives publishers full control of their digital assets and provides media buyers with the ability to purchase verified audiences and premium inventory at scale across all screens, channels… Read More
Image Nation Abu Dhabi is soon going to begin production on three new feature films in the final quarter of 2016. All three films will be shot on location in the UAE and Oman, with filming commencing on the first project On Borrowed Time in… Read More
As the battle between PCs/laptops and smartphones for the attention of music streamers heats up, data from Global Web Index (GWI) indicates that PCs/laptops might remain the go-to for most entertainment activities but mobiles are quickly bridging the gap when it comes to music-streaming. It’s… Read More
