UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
Social media has for long been touted as a significant medium to reach onliners competing with the likes of search and display. However, a recent Global Web Index (GWI) study indicates that, in the 34 countries that GWI monitors, 97 percent of online adults aged… Read More
Globally, over one in three mobile users say they have used a mobile ad-blocking tool, with a further four in 10 interested in doing so in the future. Currently, this is being driven by younger groups, particularly in markets where some browsers already have in-built… Read More
Globally, online adults are devoting an average of just over six hours per day to the internet, with mobiles making up just over a third of this time, as per Global Web Index (GWI). While Brazil leads the way here, UAE takes the second spot.… Read More
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets. While tablets have enjoyed healthy growth in recent years; since 2011, the numbers getting online via these devices have more than trebled – jumping from… Read More
Dubai-based full service digital agency, Traffic, has named David Moleshead as its Chairman of the Board. Coming from the investment and international banking industry, where he has experience throughout the UK, Europe, Asia and Middle East, Mr Moleshead was also the Managing Director for HSBC… Read More
Beyond staying in touch with friends and filling up spare time, keeping up with news and current affairs is in fact the most important motivation for using social media, says Global Web Index based on its experience across the 34 markets that it tracks. Four… Read More
With the Rio 2016 Olympics fast approaching, Global Web Index (GWI) explores the vast global popularity of this competition and how it can help marketers reach a broad selection of digital consumers. Already, half the world’s online population say they watch the Summer Olympics on… Read More
Dubai Wholesale City, an ambitious projects in the UAE recently launched by Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has chosen Leo Burnett Dubai as its communications agency to introduce the ground-breaking initiative. Leo… Read More
Houda Tohme, Deputy General Manager, Havas Media UAE’s perfect day would need 30 hours. In a conversation with Arabian Marketer, she speaks on the trends shaping the business, and what needs to change for growth… What drives you to work every morning? Knowing that I… Read More
