The Dubai Lynx International Festival of Creativity announced that it has received a record 2,473 entries across its 15 award categories. Some categories saw significant increases this year with Branded Content & Entertainment receiving 93% more versus 2014 and PR increasing by 84%, while entries… Read More
ZEE Middle East launches ‘&TV’ a new premium differentiated content Hindi entertainment channel Indian television, media and entertainment conglomerate, ZEE Entertainment has launched a new premium Hindi content channel &TV, a second Hindi entertainment channel for viewers in the Middle East. The channel will be… Read More
Dubai Lynx has named Henkel, the global manufacturing company known for some of MENA’s best known brands, as the Advertiser of the Year 2015 who will be honored at the Dubai Lynx Awards. Praising Henkel, Philip Thomas, CEO of Lions Festivals, commented, “Henkel is worthy… Read More
The Saudi Film festival is soon going to begin its second edition on February 20 at Dammam in the Kingdom of Saudi Arabia (KSA). Eighty films are likely to be projected during this festival; the organizing committee is in the process of finalizing on the films.… Read More
Expanding in the Gulf region, Newsweek LLC, a global newsweekly publication, has entered into a licensing partnership with ARY Digital Network to publish Newsweek Middle East, a localized newsweekly magazine that will be printed in English and Arabic. “Newsweek represents high quality journalism, and there… Read More
104.8 Channel 4 FM has launched a new breakfast show for its listeners called ‘Mornings with Marwan & Eve.’ As the name suggests, the show will be hosted by Marwan Al Awadi and Eve Jaso. Mr Al Awadi is a well known UAE based media… Read More
Publicis Groupe has named Anthony Gazagne as the new President of PublicisLive, an events agency within the Groupe’s network MSLGROUP, specializing in the production of international conferences and prestige events. Mr Gazagne’s predecessor, John Rossant, who held the position of President since 2008, will leave… Read More
With social media spend expected to grow to 21.4 per cent of marketing budgets by 2019, it has become crucial for companies to increase the quality of, and reduce the time needed for, their content marketing creation and management processes. In this backdrop, Unified Inbox launched Outbox… Read More
The Gunn Report, that takes cognizance of work that has won at various prominent global and regional awards, has released its ‘Cases for Creativity 2014’. The report identifies campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.… Read More
Make a strategic hire in the region, advertising technology company, MediaMath, has appointed Richard Beattie as its Senior Vice President Commercial for EMEA. An entrepreneurial digital marketing professional with over a decade of business leadership experience, Mr Beattie’s last work profile includes developing the marketing and social… Read More
