As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. This year, more than 60 editors… Read More
Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific since 2009, will take on the additional role of Chairman & CEO for Grey Group’s Middle East and Africa (MEA) region. In his newly elevated role, Mr Singh will continue to work closely with Jim… Read More
In a regional first that reiterates the growth of ecommerce in the Middle East, SOUQ.com, among the largest online retail and marketplace platform, has launched same day delivery. The service offers same day delivery for ‘Fulfilled by SOUQ’ (FBS) products in Dubai, with plans to… Read More
There is a shift in the way younger consumers are talking to brands. If broadcasting reviews, complaints and at times compliments on social media networks was the way of the last decade, the new way is predicted to be more intimate, one-on-one conversations between brands… Read More
Adult Millennials are 16 percent more narcissistic than other generations and remain narcissistic as they age, states a SYZYGY, a full service-digital agency, partially owned by WPP, survey. Given that Millennials now represent the core mainstream adult consumer, spending some USD 200 billion each year… Read More
As Twitter undergoes change to gear up for its future growth strategy, a key development comes in the geographical break up of the fast growth markets that had so far included Middle East & North Africa, Southeast Asia and India, under the charge of Parminder… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
Following an uptick in business from digital, advertising and PR agencies in the region, media intelligence solutions agency, Meltwater has launched an Agency Partnership division. To be led by Meltwater’s Mohamed El Wardani, this division is said to be the first-of its-kind for Meltwater. “This… Read More
Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
