Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More
It has been said that, “shopping online no longer exists. It’s just shopping”. With customers buying across multiple screens and channels to suit their specific goals each time, a seamless, consistent shopping experience is essential – from the way each channel looks, to the technology… Read More
Dentsu Aegis Network has acquired majority interest in Digital Republic, an independent creative and full service digital agency in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s… Read More
Publicis Media is gearing up for a new structure in the region, with a new Middle East CEO in Steve Parker, who is relocating to Dubai from London for the new role. Mr Parker, who is in Dubai at the moment, says that he sees… Read More
For all allegations that marketers tend to resist change, more often than not we see them taking steps that will lead the industry in a forward-looking direction. The Marketing Society has launched its Middle East chapter with this intention. It has appointed Asad ur Rehman,… Read More
The year had begun with the news of broadcaster Al Jazeera cutting down nearly 500 jobs. Later, there was news of print industry, in particular newspapers, suffering in Lebanon leading to near closure to one of its oldest players. Yahoo shutting down its Middle East… Read More
Saudi based Saadeddin pastry has awarded its media business to UM MENA. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will expand to the GCC… Read More
Emirates has launched a new global advertising campaign highlighting the experience of flying with the airline. Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been led by Grey’s Dubai and London offices. “While Emirates’ name is… Read More
Publicis Groupe recently held its Combined Annual Shareholders’ Meeting, chaired by Mrs. Elisabeth Badinter, Chair of the Supervisory Board. The number of shareholders attending was particularly high and more than two thirds of the shares were present or represented. Maurice Lévy, Chairman and Chief Executive… Read More
In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
