Communications firm, Hill+Knowlton Strategies (H+K Strategies) has appointed Matthew Dezzani as General Manager of its business in Saudi Arabia. Under the chairmanship of His Royal Highness Prince Abdulaziz Turki Alfaisal, the firm has offices in Riyadh and Jeddah. Mr Dezzani has more than two decades… Read More
Walid Hadid has joined OMD MENA in the newly created role of Head of Analytics to provide OMD clients with a holistic, integrated service. The appointment is in continuation with OMD’s commitment to sciences in the marketing field since its inception almost 15 years ago. The agency asserts… Read More
The Clorox Company has appointed FCB and mcgarrybowen/Dentsu Aegis Network as its lead creative agencies to represent the brands portfolio of businesses. The agency selections are a part of the company’s strategic focus on accelerating profitable growth by transforming its brand marketing through digital technology,… Read More
Publicis Groupe is celebrating its 90th anniversary with the objective of giving something back to the industry. It initiated Publicis90, a global endeavor to support 90 startups or promising projects in the digital field with this in mind. The process included inviting entries that are… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
Cannes Lions International Festival of Creativity has finally set up all its juries. From the Middle East & North Africa (MENA) region, five of the region’s best are headed to the global advertising platform as jurors. Some may find the number under represented for an… Read More
Careem has partnered with Entertainer App, giving members to directly book rides in UAE, Saudi Arabia, Bahrain, Kuwait and Qatar. The partnership makes the homegrown app the official transportation provider of Entertainer users around the region. “We are honoured to be aligning with such an… Read More
Abu Dhabi Commercial Bank (ADCB) has now officially announced the appointment of Impact BBDO as its creative agency following a competitive pitch. AM readers would recall that the development had taken place earlier in the year. The agency will work with the bank to elevate its… Read More
Live streaming platform YouNow has expanded to the Middle East. The website and mobile app enables real time interaction between broadcasters and their fans, while also offering influencers the opportunity for revenue. “YouNow is an opportunity for the world to see what the Middle East… Read More
Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
