Unilever has added more brands in the digital business awarded to digital marketing agency, Traffic in the Middle East and North Africa (MENA) region. The conglomerate had appointed Traffic two years back to take charge of its digital duties, starting with OMO and Comfort brands. Traffic… Read More
The private sector is Dubai is showing significant growth since last year March, according to the latest Emirates NBD Dubai Economy Tracker Index. The non-oil sector private economy has been seeing a boost since March 2016 when the growth index was recorded at 48.9. However, the… Read More
Exponential Interactive, a global provider of digital advertising solutions conducted an analysis of the anonymous online behavior of people residing and working in the Middle East and North Africa (MENA) region, researching the Ramadan audience to compare the strongest – or most ‘over-indexing’ – interests… Read More
In association with Al Bir Society Jeddah that supports women and empowers productive families in Saudi Arabia, Persil Abaya Shampoo of Henkel launched the second consecutive year of its ‘New Beginnings’ campaign in line with the Holy Month of Ramadan. This campaign financially supports 10… Read More
A recent Hotwire research challenges the traditional marketing assumptions as decision makers reveal what influences them. According to the findings of a joint report from Active’s international network Hotwire and Vanson Bourne, one in four (24 percent) decision makers say Facebook is their preferred social channel… Read More
DarkMatter, an international cyber security firm based in the UAE, has appointed Initiative MENA to handle its media planning and buying business. DarkMatter offers integrated cyber security products, services and solutions to customers with sophisticated requirements. “Cyber security is a top priority for governments and businesses… Read More
Numbers indicate that ad fraud has become a serious issue for marketers globally. It is estimated that ad fraud is likely to exceed USD 50 billion globally by 2025. Given the current structure of the industry, the only true victims of the situation are marketers.… Read More
Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
The year 2015 saw a decline in consumer spending weighing down on premium brand retailers in Dubai and the rest of the Middle East. According to a recently released report from Bain and Company, business has been flat in the high-end market this year, as… Read More
The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More
