Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
The year 2015 saw a decline in consumer spending weighing down on premium brand retailers in Dubai and the rest of the Middle East. According to a recently released report from Bain and Company, business has been flat in the high-end market this year, as… Read More
The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
Dubai Parks and Resorts has appointed SOCIALEYEZ as its social media agency. The integrated theme park destination is scheduled to open in October this year. SOCIALEYEZ will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well… Read More
Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More
It has been said that, “shopping online no longer exists. It’s just shopping”. With customers buying across multiple screens and channels to suit their specific goals each time, a seamless, consistent shopping experience is essential – from the way each channel looks, to the technology… Read More
Dentsu Aegis Network has acquired majority interest in Digital Republic, an independent creative and full service digital agency in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s… Read More
