Publicis Media is gearing up for a new structure in the region, with a new Middle East CEO in Steve Parker, who is relocating to Dubai from London for the new role. Mr Parker, who is in Dubai at the moment, says that he sees… Read More
For all allegations that marketers tend to resist change, more often than not we see them taking steps that will lead the industry in a forward-looking direction. The Marketing Society has launched its Middle East chapter with this intention. It has appointed Asad ur Rehman,… Read More
The year had begun with the news of broadcaster Al Jazeera cutting down nearly 500 jobs. Later, there was news of print industry, in particular newspapers, suffering in Lebanon leading to near closure to one of its oldest players. Yahoo shutting down its Middle East… Read More
Saudi based Saadeddin pastry has awarded its media business to UM MENA. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will expand to the GCC… Read More
Emirates has launched a new global advertising campaign highlighting the experience of flying with the airline. Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been led by Grey’s Dubai and London offices. “While Emirates’ name is… Read More
Publicis Groupe recently held its Combined Annual Shareholders’ Meeting, chaired by Mrs. Elisabeth Badinter, Chair of the Supervisory Board. The number of shareholders attending was particularly high and more than two thirds of the shares were present or represented. Maurice Lévy, Chairman and Chief Executive… Read More
In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
Spend on digital retail marketing is set to increase from USD 174 billion in 2015, to USD 362.1 billion by 2020, with the Africa & Middle East region estimated to increase at a total of USD 6.5 billion. Juniper’s latest research, ‘Digital Retail Marketing: Coupons, Advertising & Consumer… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
