Rani Refreshments in partnership with UM Labs, the technology & innovation division of UM MENA launched a multi screening execution at the Comic Con Dubai 2016 last weekend. This on ground media execution was crafted by combining old stream media – projection screens and the… Read More
‘The Work, The Work, The Work’ ––– BBDO’s global call sign is the first thing that greets anyone who enters Impact BBDO’s Dubai office. High on the laurels of being crowned the Agency of the Year at the 10th Dubai Lynx International Festival of Creativity,… Read More
Publicis Media, the recently formed media holding company for Publicis Groupe following a global restructure, has named the leaders for its Middle East operations. Alex Saber has been appointed to the role of Chairman, Middle East, Publicis Media, and Steve Parker will be the CEO, Middle… Read More
Fresh from a big win at the recently concluded Dubai Lynx International Festival of Creativity, where it was crowned Agency of the Year, Impact BBDO’s Regional Executive Creative Director Fadi Yaish, is already neck deep in ensuring that his agency continues its path of delivering… Read More
“I raised money from proof of concept,” recalls Simon Hudson, Chairman & CEO of Brndstr, a Dubai-based startup. Brndstr’s success story is different from its peer. Mr Hudson invested nearly AED 200,000 into a concept and raised money on the back of that, instead of… Read More
Debates and controversies may surround the ‘hijab’ but the veil of a Muslim woman is also a source of confidence and power. FP7/Cairo has highlighted this aspect in its latest communication that it calls ‘3ala Rasy’. 3ala Rasy attempted to replace inhibitions and insecurities that… Read More
And there would be some who would stop reading this opinion right from the headline itself. It is true that our industry has formed a habit of either looking at politically correct replies or skirting issues of any kind of bias. The J. Walter Thompson… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
Omnicom Media Group MENA has named new leads for its analytics division, Annalect, and its programmatic trading desk, Accuen. These specialist companies report to recently promoted Regional Executive Director Dimitri Metaxas. Together, these businesses enhance the performance of group agencies OMD and PHD with data… Read More
Communications network Publinet Group has expanded its senior leadership team. The group, which includes Cicero & Bernay Public Relations (C&B), RAW, a social-media agency, and creative think-tank Spark* Middle East, has appointed three senior communication professionals to its Dubai headquarters in the first quarter of 2016.… Read More
