Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
Dubai Parks and Resorts has appointed SOCIALEYEZ as its social media agency. The integrated theme park destination is scheduled to open in October this year. SOCIALEYEZ will manage all the social media activities, monitoring and listening, and content creation for the overall destination as well… Read More
Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More
It has been said that, “shopping online no longer exists. It’s just shopping”. With customers buying across multiple screens and channels to suit their specific goals each time, a seamless, consistent shopping experience is essential – from the way each channel looks, to the technology… Read More
Dentsu Aegis Network has acquired majority interest in Digital Republic, an independent creative and full service digital agency in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s… Read More
Publicis Media is gearing up for a new structure in the region, with a new Middle East CEO in Steve Parker, who is relocating to Dubai from London for the new role. Mr Parker, who is in Dubai at the moment, says that he sees… Read More
For all allegations that marketers tend to resist change, more often than not we see them taking steps that will lead the industry in a forward-looking direction. The Marketing Society has launched its Middle East chapter with this intention. It has appointed Asad ur Rehman,… Read More
The year had begun with the news of broadcaster Al Jazeera cutting down nearly 500 jobs. Later, there was news of print industry, in particular newspapers, suffering in Lebanon leading to near closure to one of its oldest players. Yahoo shutting down its Middle East… Read More
