Saudi based Saadeddin pastry has awarded its media business to UM MENA. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will expand to the GCC… Read More
Emirates has launched a new global advertising campaign highlighting the experience of flying with the airline. Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been led by Grey’s Dubai and London offices. “While Emirates’ name is… Read More
Publicis Groupe recently held its Combined Annual Shareholders’ Meeting, chaired by Mrs. Elisabeth Badinter, Chair of the Supervisory Board. The number of shareholders attending was particularly high and more than two thirds of the shares were present or represented. Maurice Lévy, Chairman and Chief Executive… Read More
In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
Spend on digital retail marketing is set to increase from USD 174 billion in 2015, to USD 362.1 billion by 2020, with the Africa & Middle East region estimated to increase at a total of USD 6.5 billion. Juniper’s latest research, ‘Digital Retail Marketing: Coupons, Advertising & Consumer… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
Nike GCC has reappointed J. Walter Thompson Dubai, consolidating the two companies strategic partnership, after sharing a six year relationship in the region. The long-standing partnership has produced a number of high profile events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament… Read More
Marco Bezerra, Executive Creative Director at J. Walter Thompson Dubai has been named as one of the jury members for the TV/Cinema/Online Film category for the 2016 London International Awards (LIA). The category is headed by Dr. Stephan Vogel, Chief Creative Officer of Ogilvy &… Read More
Uber is ensuring that it does not slow down its growth pace in the region with the launch of new markets and products. Christopher Free, Uber’s GM – UAE and Qatar, speaks to AM’s Sana Mahmud on what’s next on the company’s agenda Uber had… Read More
