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Author: Sana Mahmud

Nike Reaffirms Strategic Partnership with J. Walter Thompson Dubai

Nike Reaffirms Strategic Partnership with J. Walter Thompson Dubai

9 years ago by Sana MahmudAdvertising

Nike GCC has reappointed J. Walter Thompson Dubai, consolidating the two companies strategic partnership, after sharing a six year relationship in the region. The long-standing partnership has produced a number of high profile events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament… Read More

JWT Dubai’s Marco Bezerra Named Juror In LIA Awards

JWT Dubai’s Marco Bezerra Named Juror In LIA Awards

9 years ago by Sana MahmudAdvertising

Marco Bezerra, Executive Creative Director at J. Walter Thompson Dubai has been named as one of the jury members for the TV/Cinema/Online Film category for the 2016 London International Awards (LIA). The category is headed by Dr. Stephan Vogel, Chief Creative Officer of Ogilvy &… Read More

Scaling With Profitability

Scaling With Profitability

10 years ago by Sana MahmudAM Unicorns

Uber is ensuring that it does not slow down its growth pace in the region with the launch of new markets and products. Christopher Free, Uber’s GM – UAE and Qatar, speaks to AM’s Sana Mahmud on what’s next on the company’s agenda Uber had… Read More

Unilever Awards Lipton’s Digital Mandate To FP7/DXB

Unilever Awards Lipton’s Digital Mandate To FP7/DXB

10 years ago by Sana MahmudAdvertising

Unilever has appointed FP7/DXB to handle the digital and social business of it flagship tea brand – Lipton. FP7/DXB is tasked with overseeing Lipton’s digital communication and content strategy across the Gulf region. “Lipton is the biggest tea brand globally as well as in the GCC. It enjoys… Read More

Abu Dhabi Gears Up For Co-Working Space GlassQube

Abu Dhabi Gears Up For Co-Working Space GlassQube

10 years ago by Sana MahmudAM Unicorns

Use startups and Abu Dhabi in one sentence, and you are sure to have turned a few heads. The case was similar for Bernard Lee and Fahad Al Ahbabi, who took the conversation a step forward, and setup GlassQube Coworking (GQC). “The genesis of GQC… Read More

Sanascope: Saudi – Realizing A Marketer’s Dream

Sanascope: Saudi – Realizing A Marketer’s Dream

10 years ago by Sana MahmudAM Editorial

“Saudi Arabia: the heart of the Arab and Islamic worlds, the investment powerhouse, and the hub connecting three continents: Africa, Asia and Europe” is the aim of the Saudi Vision 2030 document unveiled in Riyadh by Deputy Crown Prince Mohammed bin Salman. At a time… Read More

Iran: The Startup Promise But Not As Simple

Iran: The Startup Promise But Not As Simple

10 years ago by Sana MahmudAM Unicorns

The facts about Iran are well known. The second largest market in the Middle East and North Africa (MENA) region; a diversified economy; the fast paced growth; home to a highly educated workforce, and above all Vision 2025 that articulates Iran’s steps to become the… Read More

Unilever’s Asad ur Rehman To Chair Marketing Society ME

Unilever’s Asad ur Rehman To Chair Marketing Society ME

10 years ago by Sana MahmudMarketing

Following its launch in both Hong Kong and Singapore in 2014, The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, are now expanding its network into Dubai. The body would be chaired by Asad ur Rehman, Director Media, North Africa &… Read More

Pepsi Unleashes PepsiMoji Campaign

Pepsi Unleashes PepsiMoji Campaign

10 years ago by Sana MahmudAdvertising

Liberated from digital keyboards, Pepsi has taken the world’s global language – emojis – offline in a visually striking and socially sharable campaign, inviting consumers to ‘Say It With Pepsi’. Unleashing more than 600 proprietary PepsiMoji designs – from over one billion bottles and cans… Read More

J. Walter Thompson’s HLR Scholarship Invites Female Creatives

J. Walter Thompson’s HLR Scholarship Invites Female Creatives

10 years ago by Sana MahmudAdvertising

J. Walter Thompson has kicked off the second year of its Helen Lansdowne Resor (HLR) Scholarship, an international opportunity designed to support and promote talented, creative, female advertising students. Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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