Despite the various challenges that the publishing industry faces in Saudi Arabia, the country which is considered to be one of the biggest markets in the Middle East and Africa is poised to grow to USD 3.6 billion by 2017, according to a new study… Read More
Just a month after Johnson & Johnson (J&J) handed over its North America media mandate to UM’s J3, an IPG Mediabrands’ dedicated unit for the marketer, J&J has now globally shifted all its media accounts to J3. Following the development, J3 will handle the company’s consumer goods, pharmaceuticals and medical-device segments… Read More
People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
With an increasing number of UAE investors looking for inroads into Africa, expert advice urges companies to tailor products and services, and prioritize the customer experience, in order to succeed in the fast-growing African market. Professor Adré Schreuder, Founder and Chairman of The South African… Read More
During the month of Ramadan, one of the countries in the Middle East region that dominated travel interests was Saudi Arabia, according to Q3 Global Travel Insights report released by Sojern, a performance marketing platform for travel brands. Similar to last year, the Hajj pilgrimage… Read More
Facebook continued to hold off Google in terms of growth in click-through rates, with the social network posting a 35 per cent gain in the third quarter of 2015 versus the third quarter of 2014, compared with 25 per cent for the search giant, according… Read More
Technology company Uber has released insights into rider habits in Dubai. The insights come following the completion of two year for the company in the Middle East and North Africa (MENA). The findings show that Terminals 1 and 3 at Dubai International Airport were two of Dubai’s… Read More
To nurture and support entrepreneurship in the region, AstroLabs Dubai has been set up with the objective to provide the right environment, leadership and mentorship to encourage and support startups. The tech hub will support innovative technology-driven startups that have the potential to scale and impact not only MENA… Read More
To further foster the startup culture in Dubai, the Dubai Multi Commodities Centre (DMCC) and Google have partnered with AstroLabs to launch a tech hub in Dubai dubbed AstroLabs Dubai. The launch ceremony, that took place on October 26, 2015, saw the presence of H.E. Muhammed… Read More
Consumer brands that demonstrate commitment to sustainability outperform those that don’t. This was one of the findings of the recently released Nielsen ‘The Sustainability Imperative’ report that studies insights on consumer expectations. In the past year alone, sales of consumer goods from brands with a demonstrated commitment… Read More
