With online video’s promise of giving targeted reach and offering results that are accurately measurable, video has emerged as a serious contender for online advertisement budgets As technology and media consumption have seen a considerable change from passive television to viewing video on demand, video advertising… Read More
Not disappointing some of the attendees, a number of solutions were launched at the GITEX Technology Week 2015 driving Middle East innovation in the Internet of Things era. Technology companies such as Huawei,Panasonic, and LG presented products bringing in digital and strategy at the core. Supporting Smart… Read More
From Marketing Kingdom Middle East to Back to the Future, the week saw Twitteratis voicing opinion on both the subjects. Earlier this week, the Marketing Kingdom Middle East second edition was trending in Qatar. Marketing experts from Twitter, Yahoo!, the Body Shop, eBay, Cambridge University and Virgin… Read More
With the lift on sanctions, Iran may well be on its way to be the biggest market joining the global economy. The upsurge of this can lead to billions of dollars worth of business from local and foreign companies taking place in the country and… Read More
The youngest of the South Asian media players in the region, Viacom18, has busied itself in the Middle East and North Africa region with a focus to scale its business and become a definite option for reaching out to the South Asia Diaspora. The mandate… Read More
The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More
Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More
Qataris replace Singaporeans as the richest built asset population, with a built asset wealth of USD 198,000 per capita compared to USD192,000 in Singapore. With investments in infrastructure, residential and non-residential buildings, Qatar’s built asset wealth will continue to grow at double digital levels for… Read More
Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More
After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a… Read More
