In celebration of the 44th UAE National Day, du has launched a new TVC named #UAEisHome. The video shows the various UAE community segments living in the country to showcase why UAE is a home for all its residents. The video attempts at spreading the… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
“At the heart of any good work, is a great idea,” Mike Shackle, Grey MENA’s recently appointed Chief Creative Officer, made this comment while pointing at the price that creativity has to at times pay in the craze for ‘viral’ videos. “Creativity takes a… Read More
Mobile data traffic will continue to proliferate at a rapid pace and experience 16 times the growth it underwent in 2015. The finding was highlighted in the Mobility Report for the Middle East and North East Africa region. The report, an update on mobile trends, reveals a… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
Consumers in the UAE are choosing to engage with companies in a number of new ways. Brands that truly understand them – harnessing the power of the smartphone in their pockets and the data that they are willing to share – will secure the loyalty… Read More
Looking at the rising global popularity and growing profile as an icon for Arab youth, Crown Prince of Dubai His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has been named by Snapchat among a select group of international leaders, celebrities and influencers who will… Read More
As the D-day for Effie MENA closes in, the journey to reach this year’s winners has begun. The Effie MENA Awards 2015 judging is underway in Dubai. The first set of judging is set to complete today, and jurors are gearing up for the remainder tomorrow, which will be… Read More
UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
If you are a car buff and thrill is what you seek, then the Dubai International Motor Show (DIMS) is where you should be. Being held in its thirteenth year, the DIMS couldn’t have gotten better this year with all mega car manufacturers showing their… Read More
