Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More
This week, while some Twitteratis expressed love for their favourite show, some even shared some vivid suggestions for making baseball game exciting. One of the top trends seen this week was the new season of American Horror Story: Hotel. The seasons first episode was trending… Read More
The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More
According to a recent research, the Arab online population is growing faster than that of online Arabic content, creating a gap that needs to be filled and prospects that local entrepreneurs are looking to grab. The research carried out by BECO Capital, a regional venture… Read More
He Named Me Malala, an intimate portrait of Nobel Peace Prize Laureate Malala Yousafzai, will make its Middle Eastern debut on October 15, the closing night of the prestigious Beirut International Film festival. The film, directed by Academy Award winner Davis Guggenheim, gives an… Read More
Hills Advertising, Elevision and out of home (OOH) communications agency Posterscope and Blue 449 have partnered in Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis. Project Everyone aims to share the United Nations sustainable development goals with seven billion people over… Read More
Unilever has been named as a leader of the Food, Beverage and Tobacco Industry Group in the 2015 Dow Jones Sustainability Index (DJSI) results. It’s one of only 24 companies to be named as Industry Group Leaders. Unilever achieved an overall score of 92 out… Read More
In a move placing its Dubai hub as one of the Havas Village global spearheads, Havas Worldwide Middle East has launched a new integrated communications model in the region. The concept brings together the previously separate strategy, creative, digital, media and PR disciplines and enables… Read More
Mondelēz International has launched a new campaign for its brand Oreo in the region after successfully running the moments campaign globally. The biscuit company’s Wonderfilled campaign is an attempt to reawaken people’s inner child. The brand says that the purpose is to build positive outcomes from… Read More
Google has launched a Middle East edition of its online marketing data platform ‘Think with Google’. The site, which offers analysis and insights for the marketing industry, was introduced in tandem with new research focused on UAE consumer decision making called moments that matter. The… Read More
