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Author: Sana Mahmud

What’s Trending: From Marketing Kingdom To Back To The Future

What’s Trending: From Marketing Kingdom To Back To The Future

11 years ago by Sana MahmudAM Editorial

From Marketing Kingdom Middle East to Back to the Future, the week saw Twitteratis voicing opinion on both the subjects. Earlier this week, the Marketing Kingdom Middle East second edition was trending in Qatar. Marketing experts from Twitter, Yahoo!, the Body Shop, eBay, Cambridge University and Virgin… Read More

Ban Lift Surges Iran As ME’s Best Emerging Market: Report

Ban Lift Surges Iran As ME’s Best Emerging Market: Report

11 years ago by Sana MahmudMarketing

With the lift on sanctions, Iran may well be on its way to be the biggest market joining the global economy. The upsurge of this can lead to billions of dollars worth of business from local and foreign companies taking place in the country and… Read More

Viacom18 Gears Up To Disrupt MENA’s Int’l Broadcast Game

Viacom18 Gears Up To Disrupt MENA’s Int’l Broadcast Game

11 years ago by Sana MahmudMedia

The youngest of the South Asian media players in the region, Viacom18, has busied itself in the Middle East and North Africa region with a focus to scale its business and become a definite option for reaching out to the South Asia Diaspora. The mandate… Read More

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

11 years ago by Sana MahmudAdvertising

The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More

Digital Marvels Leave Vistors Spellbound At GITEX 2015

Digital Marvels Leave Vistors Spellbound At GITEX 2015

11 years ago by Sana MahmudDigital

Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More

Qatar Emerges As Built Asset Wealth World Leader Per Capita

Qatar Emerges As Built Asset Wealth World Leader Per Capita

11 years ago by Sana MahmudMedia

Qataris replace Singaporeans as the richest built asset population, with a built asset wealth of USD 198,000 per capita compared to USD192,000 in Singapore. With investments in infrastructure, residential and non-residential buildings, Qatar’s built asset wealth will continue to grow at double digital levels for… Read More

Nigeria Most Exposed Video Market, Saudi Arabia Follows

Nigeria Most Exposed Video Market, Saudi Arabia Follows

11 years ago by Sana MahmudDigital

Digital screens seems to dominated Middle East and Africa with multiscreen users spending more time watching video on them rather than on TV. A recent global report by Millward Brown studied prominent regions in Middle East and North Africa (MENA) including Saudi Arabia and Nigeria.… Read More

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

Twitter’s Cost-Cutting Spree To Axe Workforce In MENA?

11 years ago by Sana MahmudDigital

After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a… Read More

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

Banks Focus On Online Strategies As Digital Payments Boost GCC’s E-Commerce

11 years ago by Sana MahmudDigital

Banks in the GCC are under pressure to innovate digital services over the next two years, as cash is becoming obsolete, consumers are becoming bankers, and banks adopt “smart” solutions, according to a new report by Frost & Sullivan. As a result, the e-commerce market… Read More

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

Emergence of Digital Mesh & Virtual World Key Tech Trends of 2016

11 years ago by Sana MahmudDigital

During a recent symposium organised by Gartner, Inc, analysts spoke on the top 10 technology trends that will be strategic for most organizations in 2016 and will have a significant impact on the organization. Factors that denote significant impact include a high potential for disruption to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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