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Author: Sana Mahmud

Media Lynx Grand Prix to JWT; Golds To FP7, Memac Ogilvy, MediaCom, Publicis, BBDO

Media Lynx Grand Prix to JWT; Golds To FP7, Memac Ogilvy, MediaCom, Publicis, BBDO

11 years ago by Sana MahmudAdvertising

Agencies in the region appear to have performed well in the Media Lynx category at Dubai Lynx International Festival of Creativity. J. Walter Thompson won the Grand Prix for ‘The Biggest Ad Gallery In The World’, a campaign that it did for Arabian Contracting Services… Read More

Leo Burnett ‘Keeps The Flame Alive’ In Interactive Lynx; Wins Grand Prix & Gold

Leo Burnett ‘Keeps The Flame Alive’ In Interactive Lynx; Wins Grand Prix & Gold

11 years ago by Sana MahmudAdvertising

Leo Burnett Beirut’s work ‘Keep The Flame Alive’ has walked away with a Grand Prix and a Gold in the Interactive category at Dubai Lynx International Festival of Creativity. The agency also won two Silvers and three Bronze Lynx in the category. The details of… Read More

Only Four Integrated Lynx Awarded; FP7 & Leo Burnett Score

Only Four Integrated Lynx Awarded; FP7 & Leo Burnett Score

11 years ago by Sana MahmudAdvertising

In all, the jury members awarded four metals in the Integrated Lynx category at the Dubai Lynx International Festival of Creativity. There was only one Gold awarded to FP7/Dxb for its work ‘Project Akshar’ for Smartlife. The only other agency to win Integrated Lynx is… Read More

Leo Burnett Takes 2 Film Craft Lynx Golds; Elephant/ Klem Euro RSCG Also Wins

Leo Burnett Takes 2 Film Craft Lynx Golds; Elephant/ Klem Euro RSCG Also Wins

11 years ago by Sana MahmudAdvertising

The Film Craft category also was not awarded any Grand Prix this year. Three Golds were given out in the category. Leo Burnett won a Gold campaign for Du, that included seven pieces of work and also a Gold for Du again for the entry… Read More

No Grand Prix In Film Lynx; Impact BBDO Takes Gold

No Grand Prix In Film Lynx; Impact BBDO Takes Gold

11 years ago by Sana MahmudAdvertising

The jury has not awarded any Grand Prix in the Film Lynx category. Impact BBDO has been awarded a Gold for its campaign for Tecno Mobile, entries titled – ‘The Mechanic’, ‘Doorman’, ‘Donkey Selfie’ and ‘Kid’. There are three Silvers given in the category and… Read More

Y&R Takes Grand Prix In Branded Content; Leo Burnett Takes 7 Metals

Y&R Takes Grand Prix In Branded Content; Leo Burnett Takes 7 Metals

11 years ago by Sana MahmudAdvertising

The winners for the Branded Content & Entertainment category at Dubai Lynx has seen Y&R take home the Grand Prix for its entry titled ‘Hello Happiness Phone Booth’ for The Coca-Cola Company. The entry is also winner of a Gold in the category. Leo Burnett… Read More

Good, Cheap, Fast – Applicable In Creativity Too: David Lubars, BBDO

Good, Cheap, Fast – Applicable In Creativity Too: David Lubars, BBDO

11 years ago by Sana MahmudAdvertising

Achieving more in a digital age is the mantra because there are those few examples that are demonstrating what can be done. But how much more is enough? The takeaway from the President’s Address at Dubai Lynx International Festival of Creativity featuring David Lubars, Chairman… Read More

Advertising Should Feel Like A Gift: Yousef Tuqan Tuqan, Leo Burnett

Advertising Should Feel Like A Gift: Yousef Tuqan Tuqan, Leo Burnett

11 years ago by Sana MahmudAdvertising

If there was such as thing as a unanimous challenge to deal with in AdLand, it is that everything is constantly changing. Leo Burnett MENA’s Chief Innovation Officer, Yousef Tuqan Tuqan makes this point drawing a comparison to the time when he was an 18-year… Read More

Du Gives Leo Burnett A High Lead In Film Craft Lynx Shortlist

Du Gives Leo Burnett A High Lead In Film Craft Lynx Shortlist

11 years ago by Sana MahmudAdvertising

The Film Craft Lynx category received 274 entries this year, a marginal in comparison to last year, from eight countries. 58 entries have progressed to the final shortlist. Leo Burnett leads the race in this category as well, with most of the entries shortlisted for… Read More

Leo Burnett, FP7/DXB, Memac Ogilvy Lead In Branded Content & Ent Lynx Shortlist

Leo Burnett, FP7/DXB, Memac Ogilvy Lead In Branded Content & Ent Lynx Shortlist

11 years ago by Sana MahmudAdvertising

Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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