The Direct Lynx category has seen an increase in entries this year – from the 125 entries last year, this year, the category has 138 entries. Leo Burnett leads the category with 11 entries and FP7/ DXB is next with seven entries. The details for… Read More
Promo & Activation Lynx has received a total of 162 entries from 12 countries this year, an increase from the 155 entries received last year. Much as is seen in other categories, FP7/DXB and Leo Burnett are leading these categories’ shortlist as well with 11… Read More
This year, PR Lynx has received 103 entries from eight countries, almost double from the 56 entries in the category last year. FP7/DXB is leading the pack with seven entries. J. Walter Thompson has five entries that has made it to the shortlist and Memac… Read More
The total number of entries in Outdoor Lynx is 213, in comparison to the 229 entries received in 2014. There are 40 entries that have made it to the shortlist. Of these, Y&R Dubai has cornered seven entries. There are six each from Saatchi &… Read More
From the 15 entries that were competing for Mobile Lynx in 2014, there are 46 entries this year. However, only seven have made it to the shortlist. Leo Burnett has three entries in the shortlist, followed by J. Walter Thompson. ADVERTISER ENTRANT COMPANY COUNTRY AGENCY… Read More
There is a healthy increase in the number of entries in Interactive Lynx this year – from the 98 entries competing in 2014, there are 154 entries in the category this year – a number that was last seen in 2012. Of these, 28 have… Read More
Print Lynx has seen a slight drop in number of entries this year. In comparison to the 226 pieces of working competing last year, this year only 200 entries are in the category. Leo Burnett dominates the Print Lynx shortlist with 14 entries. Y&R Dubai… Read More
The Film shortlist at the Dubai Lynx International Festival of Creativity is led by MEMAC Ogilvy with five entries making it to the shortlist. IMPACT BBDO and FP7/CAI follows with four entries in the shortlist. Both J. Walter Thompson MENA and Y&R MENA have three… Read More
Millennials hate advertising, at least in the very traditional sense of the word. The message was loud and clear at the first day of Dubai Lynx International Festival of Creativity. As marketing professionals set out to look for solutions, Chuck Phillips, Chief Technology Officer, Mirum… Read More
One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
