TikTok introduced its global brand and platform for marketing solutions for brands ‘TikTok For Business’. TikTok For Business provides marketers the tools to be discovered and connect with the broader communities around them. TikTok For Business solutions are designed to give brands and marketers the… Read More
Led by the awards performance of “ThisAbels” for IKEA, McCann Tel Aviv is the top agency in MENA in The One Show 2020 Global Creative Rankings, based on results from last week’s One Show 2020 awards. “Based on results of this year’s largest global awards… Read More
ViacomCBS Networks International (VCNI) has appointed Jaime Ondarza as Executive Vice President and General Manager of a newly created regional structure, which includes France, Iberia, Italy, the Middle East, Greece and Turkey. He will be reporting to Raffaele Annecchino, President, ViacomCBS Networks Europe, Middle East,… Read More
June 5 is celebrated as World Environment Day – a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues. This year World Environment Day’s theme was biodiversity — a call to action to combat the accelerating species loss and… Read More
WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More
The One Club for Creativity has released its ADC Awards rankings for this year and amongst some of the top creative heads in the advertising industry globally, the Middle East, North Africa and Pakistan (MENAP) region’s creative professionals have also won a spot in the… Read More
The global pandemic has taken human lives, led many countries into economic crisis, given rise to unemployment and a permanent sense of insecurity from the COVID-19 virus. As the world tries to recover from these losses, the level of anxiety, stress and depression that the… Read More
The One Club For Creativity has announced the finalists for The One Show 2020 Awards. Amongst the finalists, creative agencies in UAE have got a total of 7 entries with Impact BBDO getting the highest shortlists. The list of the finalists is below: COUNTRY AGENCY… Read More
At a time when cleanliness and sterility has become utmost important in our lives, Geometry MENA’s innovation ‘Handle on Hygiene’ product brings in a sense of relief for retailers and shoppers alike. The ‘Handle on Hygiene’ product innovation, which also won a Cannes Lions award,… Read More
The New York Times May 24th, 2020 print edition is something that you cannot ignore especially after its homepage went viral on several social media platforms. The cover page lists a long, solemn list of people whose lives were lost to the coronavirus pandemic. The… Read More
