MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More
While the COVID-19 crisis has hit hard on the world economy, bringing sleepless nights for businesses and companies in general, the most suffering are the small businesses. Bringing some relief to them, Facebook has launched ‘Facebook Shops’ that makes it easy for businesses to set… Read More
In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is further expanding its digital offering with a series of virtual conversations hosted and chaired by Chairman HE Mohamed Al Mubarak. Starting from 18 May, the Cultur-All conversations will feature distinguished participants from… Read More
ADNOC Distribution has launched a home delivery service to bring everyday essentials direct to customers from select ADNOC Oasis convenience stores in Abu Dhabi. Delivered within 30 minutes through the Talabat app and website, customers can now order more than 1,100 products offered across daily… Read More
As the world continues to address the challenges presented by the COVID-19 pandemic, one trend emerging across industries is the rapid acceleration and adoption of services enabled by cloud technologies. The hearing industry is among those increasingly using telehealth technologies to respond to the changing… Read More
du has announced it is providing the fastest fixed broadband services in the Gulf region. As part of the Telecommunication Regulatory Authority’s (TRA) initiative to ensure seamless continuation of distance learning and working, average fixed broadband speeds have already been increased to 100 Mbps across… Read More
According to new findings, mobile budgets are likely to double by 2020. This comes after mobile budgets saw an increase since last year with more than 50 percent of marketers spending a quarter of their budgets on mobile. The findings of the Industry Report of… Read More
