One of the brands that seem to be catching the attention of viewers is Etihad Airlines. The national airline saw the highest increase in Ad Awareness amongst brands tracked in the UAE in January 2020 by YouGov. In the past few months, Etihad has come… Read More
Going beyond banking and differentiating itself by creating ‘Simply Better’ experiences, RAKBANK turned memories of FC Barcelona fans into art with its latest video ‘Memotraits’. Bringing emotion into the abstract form, the bank used Electroencephalography (EEG) headsets on unsuspecting FC Barcelona fans which monitored their… Read More
Automation is expected to eliminate many occupations in the coming few years. While it may replace some, it is also bound to lessen the workload as emerging technologies like virtual personal assistants and chatbots as well as Artificial intelligence (AI) is making its way into… Read More
Havas Group’s annual press update from the Havas Café in Cannes, during the Cannes Lions International Festival of Creativity, outlined a new strategic direction for the holding company. Yannick Bolloré, Chairman & CEO of Havas Group and Chairman of Vivendi, said the Group’s new strategic… Read More
Publicis Sapient has appointed John Maeda as Chief Experience Officer. Mr Maeda joins Publicis Sapient from Automattic, where he served as the Global Head of Computational Design + Inclusion. “John Maeda is one of the most extraordinary design and technology thinkers of our age, with an… Read More
Zubair S. Siddiqui, Managing Director UAE, has decided to move on from UM effective July 2019. Originally from Mumbai, Mr Siddiqui – who joined the then ‘UM7’ in 2002, has helped UM win several key accounts, and built successful client relationships. He is moving on… Read More
The Warc Awards 2019 saw agencies winning a total of four Golds, four Silvers and five Bronzes apart from two Special Awards and a Grand Prix in the Effective Content Strategy category. This is the final category in this year’s Warc Awards, a global search… Read More
Following a multi-agency pitch, Leo Burnett MEA has won the creative services assignment for Bee’ah, a Middle East sustainability company, to further establish and strengthen its brand. The agency will develop an integrated re-launch communication strategy and design corporate and brand communications campaigns to forge… Read More
Amazon.ae has achieved the largest rise in its ad awareness in the UAE in the May, according to YouGov BrandIndex. The uplift coincides with Amazon and Souq’s launch of Amazon.ae in May. In 2017, Amazon acquired the online marketplace Souq and now the ecommerce player… Read More
Typically, Ramadan is not a big advertising occasion in Oman, but this year, Omantel tasked Leo Burnett with developing a corporate social responsibility (CSR) platform that would help improve brand perception. The campaign that included a series of films since launch built on the insight… Read More
