For Middle East business leaders, “significant digital disruption” continues to be on the anvil for the next three years. As executives focus on making their organizations ‘future-fit’, significant human capital risks, including the ability to close the skills gap and overcome employee change fatigue, can… Read More
Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More
Oyo Hotels & Homes and the Public Investment Fund (PIF) have signed a memorandum of understanding (MoU) to reiterate Oyo’s commitment to KSA and the business potential it sees in the market. The MoU was signed at the Saudi-Indian Forum, organized by the Saudi Arabian… Read More
As part of a campaign for Berger Paints, BBDO Pakistan/Impact BBDO have collaborated with artist and activist Samar Minallah Khan and Roshni Helpline to put a local form of art, ‘truck art’, to good use. Transport and goods trucks traveling across Pakistan are customarily painted… Read More
Looks and images are important in the world we live in. While dandruff is seldom among the popular conversations, Head & Shoulders and its agency Saatchi & Saatchi Dubai thought it was about time to make people laugh with some original dandruff jokes. And so… Read More
Following two surveys by BPG Orange that analyzed brand’s and consumer’s perception of social media influencers, BPG Orange has turned the spotlight on influencers to understand what drives them to engage with brands in the UAE. The third part of the influencer survey revealed that… Read More
The top 10 most popular jobs on LinkedIn received over 940,000 views in the past year, underscoring the UAE’s status as a technology hub in the Middle East. Four of the most-viewed jobs of 2018, including the two highest ranked, were at technology-related multinational corporations… Read More
Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO… Read More
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over USD 140 billion ad investment in 2018. This is more than double mobile internet in second place on USD 58 billion. Linear… Read More
Google’s online program, ‘Maharat min Google’, that teaches digital skills available in Arabic, is expanding in the Middle East & North Africa (MENA) region with new collaborations. Google.org, Google’s philanthropic arm, is granting 300,000 USD to Emirates Foundation, a nonprofit organization in the UAE, which… Read More
