Key lessons from P&G and Unilever on how stereotypes can be thwarted in advertising, reports Sana Mahmud Leading FMCG brands P&G and Unilever highlight the importance of using marketing to break harmful stereotypes in a panel discussion at Cannes Lions. Aline Santos, EVP, Global Marketing,… Read More
Perhaps no other platform knows the price of openness as much as YouTube that at this time last year had begun its content clean up when issues of brand safety had confronted the platform. In the course of this correction, YouTube has been working on… Read More
It was the Cannes Lions platform that Publicis Groupe had chosen to let the industry know its decision to abstain from all awards and industry platforms for a year. The reason was to divert all of that money to create an artificial intelligence (AI) powered… Read More
Rolls-Royce has appointed Rami Joudi as Regional PR & Communications Manager, Middle East, Africa & India. He will be based in Dubai. Born in Kuwait and of Syrian descent, Mr Joudi graduated from Lincoln University in the UK with a Bachelor’s Degree in Business Administration.… Read More
Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
The royal decree enabling Saudi women to drive is in effect, and has led to a wave of optimism across the country. Several companies, brands and institutions have introduced schemes and steps to support women drivers. As government officials and public officers cheer the drivers… Read More
J. Walter Thompson Saudi Arabia has retained the Consumer Business Unit (CBU) account for Saudi Telecom Company (STC) and additionally been awarded the operator’s Corporate Account, after a selection process across multiple international agencies. STC launched a communication pitch process in order to identify a… Read More
Arab News took to media innovation to mark the milestone for Saudi Arabia driving. The newspaper launched a special edition featuring work by illustrator Malika Favre in a wraparound cover. The issue covered several aspects of what this development means for Saudi society. The special… Read More
Toppling WPP from its seven-year run as Holding Company of the Year at Cannes Lions International Festival of Creativity, essentially ever since the award was first incepted, it is Omnicom that has bagged the top honor this year. Omnicom agency BBDO also displaced Ogilvy Worldwide… Read More
With the focused goal to bridge the gap between creativity, technology and the next wave of scalable innovation, FutureTech’s growth strategy underpins advertising beyond media and the evolving role of technology in it. “Innovation, speed and curiosity are what drive us. We’ve built the business… Read More
