Dubai Lynx International Festival of Creativity has named Dani Richa, Chairman and CEO, BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year. The Dubai Lynx Advertising Person of the Year is selected by the organizers and honors an individual who… Read More
Kantar TNS and Qualtrics have formed a global partnership to help organizations put customers at the heart of their business. The alliance brings together Kantar TNS’ network of customer experience research, access to a database of over 19 million interviews, end-to-end platform implementation, smart analytics… Read More
Emirates NBD has adopted a dual-agency model for 2018, retaining its long term agency of seven years, FP7 to manage creatives and communication across all business units and has appointed Leo Burnett Dubai to manage its evolving brand needs, in addition to strategic sponsorships and… Read More
In its annual ‘Global Recruiting Trends 2018’ report, LinkedIn has unveiled top four trends in the Middle East & North Africa (MENA) region that are expected to impact the way people get hired and stay engaged at work in 2018. The four trends — diversity,… Read More
Facebook maintains its position as the most positively talked about brand in Egypt with the largest impact among consumers in the past year according to the 2017 Best Brand Rankings by YouGov BrandIndex. With Egypt constituting its largest Middle East fan-base, Facebook has certainly been… Read More
In an initiative from the Sharjah Media City (Shams), aspiring screenwriters were given the opportunity to learn from award-winning Egyptian TV and film writer Dr Ashraf Mohamed at a scriptwriting workshop. The free course, the first of numerous media courses, was a community-led initiative in-line… Read More
The Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. This has been a key underlying theme for most trends that have defined the region in the past few years, 2018 being no different. With the universal nature of digital, the region is experiencing… Read More
The Epica Awards has kicked off the New Year adding a new prize – the Responsibility Grand Prix. The prize will be awarded in association with ACT Responsible, the association supporting cause-related advertising. Epica has been rewarding cause-related campaigns through three public interest categories —… Read More
In the myriad of channel choices and ad formats, delivering effective and integrated campaigns that consumers understand well across channels is essential. Kantar Millward Brown examined the state of multichannel advertising campaigns in a study that included markets such as Saudi Arabia and the UAE.… Read More
Marketers will have to continue investing in building trust in their products and services. And in this people rely overwhelmingly on personal recommendations. As per a Middle East Public Relations Association (MEPRA) survey, conducted by YouGov, around 84 percent of the polled said they trusted… Read More
