The year 2018 will see marketers face some new and some 2018 versions of old concerns, or so suggests the five key marketing challenges that WARC has enlisted to watch out for in the year ahead. The marketing intelligence service points out CX, data, digital… Read More
Ten jury presidents will lead the 2018 juries across 18 Awards categories at Dubai Lynx, including the recently launched Healthcare Award. “Our juries are at the heart of the Festival, reviewing work from across the MENA region and the jury presidents play an extremely important… Read More
The year 2017 has not been easy for the advertising pie in the Middle East & Africa (MEA) region. In GroupM’s most recent investment forecasts, the media investment group has indicated a decline of 5.1 percent in adspends in the MEA region in 2017. The… Read More
There is no denying that online video viewing is growing at an unprecedented pace, making videos a must-explore advertising option for marketers. Platforms are putting their best foot forward to assist brands in making the most of online videos, but not all are necessarily doing… Read More
Aspiring social media influencers can now be a part of a digital influencer competition and series in the region. With applications opening on December 1st, ‘Sadeem’ will take candidates on an exciting journey of discovery, creativity, and digital growth that inspires them to achieve their… Read More
Anghami, has appointed Paul Akiki as its new Chief Brand Officer. With over 18 years of experience in the region in advertising agencies like BBDO and Leo Burnett, Mr Akiki handled regional and international accounts spanning the real-estate, FMCG, telecom, airlines and automotive sectors. In… Read More
IPG Mediabrands’ Initiative has been awarded the global media duties for the LEGO Group following a competitive pitch process. The development however does not impact the Middle East & North Africa (MENA) region, where Dentsu Aegis Network’s Vizeum has retained the business. Earlier this year… Read More
Jaguar Land Rover is adding ecommerce to its retail strategy and overall consumer experience. The British carmaker’s new website is said to be the first step of a technology roll-out plan that will enhance the car ownership experience through its digital platforms. Known as the… Read More
Sharjah Commerce and Tourism Development Authority (SCTDA) has completed its advertising agency review and has awarded the business to Leo Burnett Dubai. The partnership will see Leo Burnett along with Optimedia develop multimedia campaigns to build awareness around the Sharjah brand. The development comes on… Read More
Creative Agency FP7, part of the Middle East Communications Network (MCN) and McCann Worldgroup, won several accolades at the recently held MENA Effie Awards. The agency won the Most Effective Advertising Office of the Year, and Most Effective Agency Network of the Year, along with… Read More
