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Author: Sana Mahmud

Leo Burnett Beirut, FP7/CAI In Entertainment Shortlist

Leo Burnett Beirut, FP7/CAI In Entertainment Shortlist

9 years ago by Sana MahmudAdvertising

Out of the 191 shortlists in Entertainment Lions at the Cannes Lions International Festival of Creativity, the Middle East and North Africa region got three shortlists. Leo Burnett Beirut’s ‘#Undress522’ campaign for Abaad Resource Center for Gender Equality got two shortlists while FP7/Cai for one… Read More

12 Shortlists For MENA In Media Lions

12 Shortlists For MENA In Media Lions

9 years ago by Sana MahmudAdvertising

The Middle East and North Africa region has secured a total of 12 spots to compete for the Media Lions at the Cannes Lions International Festival of Creativity. FP7/MENA has managed to secure four shortlists which include its campaigns for National Health Insurance Company –… Read More

MENA Adds 16 Lions To Tally On Day 3 At Cannes Lions 2017

MENA Adds 16 Lions To Tally On Day 3 At Cannes Lions 2017

9 years ago by Sana MahmudAdvertising

The third day at Cannes Lions International Festival of Creativity brought cheers to the Middle East & North Africa (MENA) region as it bagged a total of 16 Lions collectively in the PR, Glass, Outdoor, Print & Publishing and Promo & Activation categories. Some of… Read More

AccorHotels Align With iProspect Dubai Following Global Win

AccorHotels Align With iProspect Dubai Following Global Win

9 years ago by Sana MahmudAdvertising

Following the global announcement of AccorHotels appointing iProspect as the Global Media Agency of Record to drive their off and online media buying and performance strategies globally, iProspect Dubai, which is considered the regional hub for Middle East, will be handling the media duties for… Read More

Four Shortlists Only To MENA In Direct & Mobile Lions

Four Shortlists Only To MENA In Direct & Mobile Lions

9 years ago by Sana MahmudAdvertising

As Cannes Lions International Festival of Creativity gears up for what promises to be a hectic week, the shortlists for the Direct Lions, Mobile Lions and Creative Data Lions have been announced. In all, agencies from the Middle East & North Africa region (MENA) have… Read More

Gulf News’ ‘Reach’ Is Growing; Matthew Moore Explains Why

Gulf News’ ‘Reach’ Is Growing; Matthew Moore Explains Why

9 years ago by Sana MahmudMedia

The role of content in achieving marketing objectives has picked up significantly in the Middle East & North Africa (MENA) region. To stay relevant, media platforms are constantly creating relevant avenues that better connect brands with consumers. GN Media, publisher of Gulf News, took a… Read More

Publinet’s Maysa-Jana Atoui On The Ramadan Opportunity For Brands

Publinet’s Maysa-Jana Atoui On The Ramadan Opportunity For Brands

9 years ago by Sana MahmudAdvertising

This Ramadan, agencies must deliver their innovative best to make up for the slashed ad spends. Publinet reminds that despite this, Ramadan continues to be one of the most exciting times for the region, requiring marketers to put their best foot forward. “Marketing spend depends… Read More

TBWA\Raad, Memac Ogilvy Get 4 Of 8 Promo & Activation Lions Shortlists

TBWA\Raad, Memac Ogilvy Get 4 Of 8 Promo & Activation Lions Shortlists

9 years ago by Sana MahmudAdvertising

The Middle East & North Africa (MENA) region have a total of eight shortlists in the Promo & Activation category in The Cannes Lions International Festival of Creativity. TBWA\Raad and Memac Ogilvy Dubai have both got two shortlists each. TBWA\Raad has been shortlisted for the… Read More

Y&R, Leo Burnett Shortlisted From MENA In Glass Lions

Y&R, Leo Burnett Shortlisted From MENA In Glass Lions

9 years ago by Sana MahmudAdvertising

As the official first day of the Cannes Lions International Festival of Creativity 2017, kicks off, a slew of shortlists across six categories, including the Glass Lions, have been announced. From the Middle East & North Africa (MENA) region, two agencies have managed an entry… Read More

Impact BBDO, 4129Grey & FP7/CAI In Cyber Lions Shortlist

Impact BBDO, 4129Grey & FP7/CAI In Cyber Lions Shortlist

9 years ago by Sana MahmudAdvertising

The Cyber Lions category at the Cannes Lions International Festival of Creativity has over 260 pieces of work globally that have made it to the shortlist. From the Middle East & North Africa (MENA) region, including Turkey, a total of five entries are in the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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