The dmexco Conference 2017 is all set to showcase important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality. Major Ad Spenders And Agencies: Pure Business At dmexco On all… Read More
It would appear to be agency switching time for luxury brands. Following UM’s global win as media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands, sibling agency Initiative Middle East has now won the Coty account,… Read More
The retail sector in Dubai continues to evolve and adjust to the fast pace of technological advancements. With retail brands merging both online and offline experiences, the lines between bricks and mortar and online retailers continue to blur. This trend was further highlighted in JLL,… Read More
The first jury panel has been named for the WARC Media Awards 2017, a global competition rewarding communications planning that has made a positive impact on business results for brands around the world. The Best Use of Data category recognizes the role of data in… Read More
To celebrate the best B2B campaigns and content from across Europe and the Middle East region, running on its own platform, LinkedIn has launched LinkedIn Marketing Awards. The awards are open from July 2, 2017 to businesses of all sizes. Winners will be announced in… Read More
The 64th Cannes Lions International Festival of Creativity has turned out to be among the best for the Middle East and North Africa (MENA) region, including Turkey. MENA agencies have bagged a total of 41 Lions. Last year, the region had won 26 Lions in… Read More
The only global creative awards judged by journalists officially launched its 31st year, revealing the ceremony venue, new categories, conference speakers, additional jury members and the jury president. Epica will hold its next jury meeting, conference and ceremony in Berlin from November 13-16. The 2017… Read More
As the fifth day of the Cannes Lions International Festival of Creativity comes to a close, MENA agencies have won 10 Lions. The wins are across the Media, Design, Product Design, Entertainment and the Entertainment for Music category. Y&R Dubai won a Gold for its… Read More
Over the years, Yousef Tuqan Tuqan has carved a niche for himself as the go-to person for several subjects on marketing and communication, including understanding the Middle East’s youth. On the first day of the Festival, the Group VP, Brand Marketing & Loyalty at Jumeirah… Read More
FP7/CAI is the only agency that got the three shortlists from the MENA region in Entertainment For Music category at the Cannes Lions International Festival of Creativity. The agency’s ‘The Line Up Song’ for Coca Cola received three entries and would be competing against the… Read More
