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Author: Sana Mahmud

Omnicom Launches Omniwomen’s UAE Chapter

Omnicom Launches Omniwomen’s UAE Chapter

9 years ago by Sana MahmudAdvertising

Omnicom has launched the UAE chapter of its global initiative – Omniwomen – to inspire, raise awareness on gender and diversity, and ultimately encourage action to change. The first initiative to take place under Omniwomen coincided with the International Women’s Day 2017. The half-day event was attended… Read More

STEP Music Puts The Spotlight On Regional Talent In 12-Hr Fest

STEP Music Puts The Spotlight On Regional Talent In 12-Hr Fest

9 years ago by Sana MahmudAM Unicorns

STEP Conference has added a high energy stream to the platform this year with STEP Music. The Festival has lined up some of the region’s most popular artists, who will perform Live at STEP Music 2017 on April 7, 2017. Music industry giants and enthusiasts… Read More

du, Cartoon Network Arabic Partner For Young Programmers Initiative

du, Cartoon Network Arabic Partner For Young Programmers Initiative

9 years ago by Sana MahmudMedia

In line with its efforts to develop the UAE knowledge economy, du has joined hands with Cartoon Network Arabic to launch the Channel’s Young Programmers campaign. This online platform is designed specifically to provide a chance for young children and early teens to code online.… Read More

STEP 2017 Gears Up For MENA’s Largest Startup Showcase

STEP 2017 Gears Up For MENA’s Largest Startup Showcase

9 years ago by Sana MahmudAM Unicorns

  Along with one of its main conference partners, Wamda, STEP 2017 is preparing for the largest Startup Basecamp in the region. STEP Conference, scheduled to take place on April 5-6, 2017, is positioned as the largest interactive gathering in the Middle East & North… Read More

An Artful Women’s Day At Grey MENA

An Artful Women’s Day At Grey MENA

9 years ago by Sana MahmudAdvertising

At the International Women’s Day 2017, Grey Group undertook celebrations across its various offices. The Grey MENA office created a stirring series of artwork to recognize the strength and resolve of women.

79% UAE Onliners Have Increased Video Viewing

79% UAE Onliners Have Increased Video Viewing

9 years ago by Sana MahmudDigital

The combination of video and mobile has been touted for a while as an increasingly important way to engage connected consumers who access and share content on the go, and in smarter formats and styles. In the Middle East & North Africa (MENA) region, this… Read More

Impact BBDO Is Dubai Lynx Agency Of The Year

Impact BBDO Is Dubai Lynx Agency Of The Year

9 years ago by Sana MahmudAdvertising

Impact BBDO is continuing its winning streak, kicking the year off by scoring the big wins at the Dubai Lynx International Festival of Creativity. The agency has walked away with the Dubai Lynx ‘Agency Of The Year’ for the second year in a row. This… Read More

Sanascope: Why Initiatives Like #SheMeansBusiness Are Critical

Sanascope: Why Initiatives Like #SheMeansBusiness Are Critical

9 years ago by Sana MahmudAM Editorial

There couldn’t have been a better time for Facebook to bring its global program #SheMeansBusiness to the Middle East & North Africa (MENA) region. The initiative focuses on major triumphs, experiences and insights on being a woman entrepreneur. Facebook has even given itself a target… Read More

Five Agencies Fight For Creative Effectiveness Lynx

Five Agencies Fight For Creative Effectiveness Lynx

9 years ago by Sana MahmudAdvertising

As the awards night closes in, the Dubai Lynx International Festival of Creativity has announced the shortlist for the Creative Effectiveness category. A total of eight entries have made it to this category that specifically celebrates creative ideas that have worked in achieving business goals,… Read More

Grey Advertising Elevates Nadim Khoury To MENA CEO

Grey Advertising Elevates Nadim Khoury To MENA CEO

9 years ago by Sana MahmudAdvertising

Grey Group has promoted Nadim Khoury to Chief Executive Officer – Grey Advertising MENA. He will report to Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East & Africa. The development comes at a time when Eric Hanna is leaving the organization to… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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