Impact BBDO is continuing its winning streak, kicking the year off by scoring the big wins at the Dubai Lynx International Festival of Creativity. The agency has walked away with the Dubai Lynx ‘Agency Of The Year’ for the second year in a row.
This award honors the agency that is the most successful overall in accordance with Lynx points system for entries in the Dubai Lynx Festival.
Prior to this, Impact BBDO was named the highest awarded agency from the region in the Director Big Won 2016 rankings.
According to Dani Richa, Chairman and CEO, Impact BBDO Group Middle East, Africa and Pakistan, talent is the foremost differentiating factor in the business of creativity. “Our agency alone has more than 50 nationalities, cherry picked from around the world. The work developed in Dubai is region wide work and the opportunities therefore are immense.”
BBDO Worldwide was awarded Network of the Year.
Dubai Lynx had received 2,632 entries across the 17 Lynx categories this year.
Speaking on the overall awards, Terry Savage, Chairman of Dubai Lynx said, “The Dubai Lynx awards exist to celebrate and champion creativity, while reflecting the ever shifting branded communications landscape. This year saw submissions from 22 countries, including a first from Sudan and an increase in some of the more traditional categories such as Print and Outdoor. The evening brings to a close the three-day Festival, which was attended by over 2,300 creative communications professionals this year and the work that was awarded really demonstrates the essence of creativity in the region.”