Dentsu Aegis Network has begun the year on a busy note in the region. The agency’s digital creative agency, based in Cairo and Dubai, Digital Republic linked by Isobar, won the brief to develop and manage online content and social media services for technology giant… Read More
Homegrown brand Centrepoint leveraged digital and new media to create some innovative marketing campaigns. The creative efforts were rewarded at the recently held Cristal Festival for the clutter-breaking advertising of its latest sale campaign. Centrepoint bagged nine Cristals, including three Gold, at the festival which… Read More
CES is where tech, entertainment and marketing converge. Under the C Space track, that returns to CES 2017 for its biggest year ever, the event will see brands including Amazon, AOL, Discovery Communications, eBay, Facebook, Google, Hearst, Hulu, NBCUniversal, Nielsen, Time Inc., Turner, Twitter, Verizon… Read More
There’s an entirely new language around femininity that successful marketers will be using as a result of J. Walter Thompson Intelligence’s proprietary women’s insight study, Female Tribes, for the Middle East and North Africa (MENA) region. The study unveils an empowered Middle Eastern female audience,… Read More
5,4, 3, 2, 1…and boom came the fireworks right on cue as the clock struck midnight in Dubai, a tribute to the positive spirit of the city. A glittering falcon took flight in the night sky to welcome 2017, followed by the typically opulent fireworks.… Read More
Zenith has unveiled 10 trends that show how artificial intelligence will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers. Artificial intelligence is the ability of machines or computers to emulate human thinking or decision making. A key area… Read More
Next year will see significant developments in mobility, driven by continuous industry innovation and a growing tech-savvy millennial community, according to mobility retailer, Axiom Telecom. Fahad Al Bannai, the CEO of the company, said he expects 2017 to be a prosperous year for the digital… Read More
startAD incubator will start its application process from next year January for early stage startups from across the UAE and globally to join its training program. The first cycle of the program will include 15 startups, designed to fast track growth and launch new ventures… Read More
Smart machines will enter mainstream adoption by 2021, with 30 percent adoption by large companies, according to Gartner, Inc. Technologies including cognitive computing, artificial intelligence (AI), intelligent automation, machine learning and deep learning fall under the umbrella term for smart machines. “The use of smart… Read More
It is nearly time to bring the curtains down on 2016. As the year comes to an end, we take a look at the news which was most read by the industry in the Middle East and North Africa (MENA) region. Here are the top… Read More
