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Author: Sean Pillot de Chenecey

The Games Of Trust & Truth For Brands

The Games Of Trust & Truth For Brands

6 years ago by Sean Pillot de CheneceyAdvertising

Around the world, brand foundations are being shaken. It’s apparent that many brand-consumer relationships are on rocky ground, and something fundamental needs to change. Company strategists are finally realizing that consumers are increasingly judging brands by how they actually behave, as opposed to simply believing… Read More

The Woman Driver In Riyadh Is An Emblem Of The New Saudi Arabia

The Woman Driver In Riyadh Is An Emblem Of The New Saudi Arabia

8 years ago by Sean Pillot de CheneceyContributors

In an ‘always on’ globalized and digitized environment, who we are and how we present ourselves to others has rarely mattered more. That’s as true for individuals as it is for Nation States and with ‘brand storytelling’ being key, the way national stories are perceived… Read More

Why No One Is Interested In Buying Twitter?

Why No One Is Interested In Buying Twitter?

8 years ago by Sean Pillot de CheneceyContributors

The chaotic world of Twitter shows no signs of getting less chaotic, illustrated by a struggling share price and a seemingly total lack of interest from potential buyers. Jack Dorsey’s highly publicized return to the helm of a company he co-founded has failed to attract… Read More

Key Trends Impacting Consumer Behavior & Marketing In Africa

Key Trends Impacting Consumer Behavior & Marketing In Africa

9 years ago by Sean Pillot de CheneceyMarketing

The latest international congress run by the African Lotteries Association has just concluded. Speakers and delegates from throughout Africa were joined by those from the US, India and across Europe at an event in Casablanca where ‘The Challenge of Transformation’ was the core theme. I… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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