Oppo to unveil a new global charging initiative, 5G achievements and wireless charging innovations at Mobile World Congress, Shanghai (MWCS) 2021. From February 23-25, 2021 Oppo claims to demonstrate the results of new testing in the 5G space, alongside its partners, as well as futuristic… Read More
Volkswagen Middle East partnered with Snapchat and Socialize to become an automotive brand outside of the US to test Dynamic ads, by launching the solution in Saudi Arabia. This gave Snapchatters in the Kingdom the opportunity to sign up to test out three iconic Volkswagen… Read More
Edmond Moutran, also renowned as the man who created many ‘firsts’ has passed away at the age of 77. In 1984, he began his own agency, Middle East Marketing and Communications (MEMAC). Mr Moutran was said to be the first Lebanese advertising professional to work… Read More
Cadillac has appointed Kristian Aquilina as Managing Director, Cadillac International Operations and Cadillac Middle East. Mr Aquilina succeeds Christian Soemmer who has been appointed as President and Managing Director Strategic Markets, Alliances and Distributors in Seoul, South Korea. Bringing over 20 years of experience with… Read More
Brand New Galaxy (BNG) has entered into a strategic partnership with MDC Partners. This partnership with BNG MEA aims to increase the geographic spread for MDC Partners, and combines a strong creative and ecommerce proposition for Middle East clients under one collaborative platform. “The partnership… Read More
Africa Finance Corporation (AFC) stated the appointment of Sameh Shenouda as its new Executive Director and Chief Investment Officer. Mr Shenouda brings over 27 years of experience in investments and fundraising in international capital markets, with a focus on infrastructure development, setting up new platforms… Read More
Rotana Audio Visual LLC has chosen Digital Media Services (DMS) – Saudi Arabia to handle the exclusive, advertising sales for ‘Rotana Audio and Video’ and ‘Rotana FM’ in the Middle East and Turkey. The partnership assures inclusion of all the content from ‘Rotana FM’ Radio… Read More
MicroWorld Group of Companies stated the promotion of Shweta Thakare to the position of Vice President, Global Sales & Marketing. Effective immediately, she will be responsible for handling the marketing strategies and promotions of all of MicroWorld’s cyber security brands, propagating the brand message and… Read More
WARC in association with the advertising arm of Spotify has released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on and how they are planning to develop their marketing… Read More
The One Club for Creativity to hold its first WITHIN: The In-House Creative Conference, streaming live March 30 to April 1, 2021 with three 45 minute sessions, including discussion and Q&A. The new conference addresses a void in the market for a forum to examine… Read More
