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Author: Zeba Mahmud

Personal – Professional Time Blurs In WFH: Microsoft Survey

Personal – Professional Time Blurs In WFH: Microsoft Survey

5 years ago by Zeba MahmudDigital

Microsoft released its second Work Trend Index report. The research gains insights combined from various sources seek to understand the experience for remote workers today and reimagine the future of work and life. The research finds that 9 to 5 workday may be fading away… Read More

‘Advert on Click’ Introduces Online Platform For Advertising Mkt

‘Advert on Click’ Introduces Online Platform For Advertising Mkt

5 years ago by Zeba MahmudDigital

‘Advert on Click’ launched its online platform, a digital advertising market that offers information and data on advertising media space across the globe allowing users to compare prices and reserve advert spaces in a few minutes and clicks. During this phase, ‘Advert on Click’ will… Read More

APCO Appoints Mohammad Kamal As Regional Creative Lead

APCO Appoints Mohammad Kamal As Regional Creative Lead

5 years ago by Zeba MahmudDigital

APCO Worldwide has declared Mohammad Kamal as a regional creative practice lead which will elevate its multimedia content capabilities to offer clients a full suite of 360 creative services, stated Mamoon Sbeih, APCO Worldwide’s MENA president. The selection of Mr Kamal complements and fortifies APCO’s… Read More

Dubai Fights Pandemic With Pioneering Skills

Dubai Fights Pandemic With Pioneering Skills

5 years ago by Zeba MahmudAM Tech

Dubai has been at the forefront of the global fight from autonomous machines, to disinfectant drones and developing apparatus that will facilitate the world’s fight against the COVID-19 pandemic, thanks to the city’s innovation led response in medicine, mobile technology and sanitization. Euronews, spoke to… Read More

Cyrine Abdelnour, New Advertising Face Of Samsung Levant

Cyrine Abdelnour, New Advertising Face Of Samsung Levant

5 years ago by Zeba MahmudDigital

Samsung Electronics stated its partnership agreement with Cyrine Abdelnour, an Arab actor. Ms Abdelnour is set to be the new advertising face of Samsung brand in the Levant region, specifically to promote its new foldable smartphone, the Galaxy Z Flip, which has a bold and… Read More

Home Centre Recognizes Single Moms On Father’s Day

Home Centre Recognizes Single Moms On Father’s Day

5 years ago by Zeba MahmudAdvertising

Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East (ME) and especially during the current crisis. Over 15% homes in the ME do not have a dad (Source: Gallup). Many single… Read More

VOX Cinemas Gear Up For Reopening

VOX Cinemas Gear Up For Reopening

5 years ago by Zeba MahmudDigital

Majid Al Futtaim is pleased to reopen VOX Cinemas at Al Hamra Mall in Ras Al Khaimah on Tuesday, June 23, 2020 following a directive from the Ras Al Khaimah Department of Economic Development and VOX Cinemas and Magic Planet at City Centre Sharjah will… Read More

Snapchat Introduces Dynamic Ads Serving Ecommerce Momentum & Advertisers

Snapchat Introduces Dynamic Ads Serving Ecommerce Momentum & Advertisers

5 years ago by Zeba MahmudDigital

Snapchat launches Dynamic Ads making it easier for brands to drive their ecommerce business on Snapchat. The Covid-19 lockdown has meant that many businesses have quickly expanded their ecommerce efforts in response to consumer demand. “Snap did it again! Not only was Snapchat agile, launching… Read More

Israel, Turkey & UAE Agencies Lead The One Show 2020

Israel, Turkey & UAE Agencies Lead The One Show 2020

5 years ago by Zeba MahmudAdvertising

Agencies in Israel, Turkey and UAE won 13 Pencils and 15 Merits at The One Show 2020, this year’s global awards for creative excellence in advertising and design, produced by The One Club for Creativity. Leading the way was McCann Tel Aviv with McCann Worldgroup… Read More

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

5 years ago by Zeba MahmudAdvertising

The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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