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Author: Zeba Mahmud

NAMA & Pearl Initiative Engage For Diversity In Business

NAMA & Pearl Initiative Engage For Diversity In Business

7 years ago by Zeba MahmudNews Watch

Pearl Initiative, a non-profit organization fostering corporate accountability and transparency across the Gulf Region, held a stakeholder meeting in collaboration with NAMA Women Advancement (NAMA) under its Diversity in Business Leadership program in Sharjah, UAE. The objective of the stakeholder meeting is to provide qualitative… Read More

Disney’s ‘Forky’ Is Enroute Via DXB This July

Disney’s ‘Forky’ Is Enroute Via DXB This July

7 years ago by Zeba MahmudMarketing

Dubai Airports and Disney Middle East are teaming up to raise awareness of recycling and the need to eliminate single-use plastics this July at the airport with a little help from ‘Forky’, the unlikely hero from Disney and Pixar’s ‘Toy Story 4’. For the month… Read More

Cannes Lions 2019 Scoreboard: BBDO All The Way

Cannes Lions 2019 Scoreboard: BBDO All The Way

7 years ago by Zeba MahmudAdvertising

The 66th edition of Cannes Lions International Festival of Creativity has finally ended. Agencies from the Middle East & North Africa (MENA) region, and Pakistan, have come back with 15 Lions including a Young Lions award. Lower than 2018, when MENA agencies had won 17… Read More

Cannes Lions Day 4: BBDO Dominates Regional Tally Of 14 Lions

Cannes Lions Day 4: BBDO Dominates Regional Tally Of 14 Lions

7 years ago by Zeba MahmudAdvertising

The Cannes Lions International Festival of Creativity awarded six more categories on the fourth day of the festival. Agencies from the Middle East & North Africa (MENA) region managed wins in only one of the categories on the day, courtesy once again to a multitude… Read More

BBDO’s Dani Richa On The Cannes Lions Dream Run

BBDO’s Dani Richa On The Cannes Lions Dream Run

7 years ago by Zeba MahmudAdvertising

“We were hoping for the An Nahar work to do well — it won a few Grands Prix at Dubai Lynx after all — but winning a Grand Prix at Cannes Lions was a pleasant surprise,” BBDO Worldwide’s Chairman & CEO for MEA & Pakistan,… Read More

BBDO Corners 9 Of 10 Lions For MENA & Pakistan By Day 3

BBDO Corners 9 Of 10 Lions For MENA & Pakistan By Day 3

7 years ago by Zeba MahmudAdvertising

Cannes Lions ended day three with awards given in the PR Lions, Media Lions, Direct Lions, Creative Strategy Lions, Creative Data Lions and Social & Influencer Lions categories. Agencies from the Middle East & North Africa (MENA) region and Pakistan added four more Lions on… Read More

MENA Tally Up To Six Awards At Cannes Lions Day 2

MENA Tally Up To Six Awards At Cannes Lions Day 2

7 years ago by Zeba MahmudAdvertising

After a spectacular start, bringing home the region’s first Grand Prix, BBDO is continuing the awards tally at the Cannes Lions International Festival of Creativity. The second day of the festival ended with two more Lions for the Middle East & North Africa (MENA) region… Read More

Over 30 Shortlists To MENA On Cannes Lions Day Two

Over 30 Shortlists To MENA On Cannes Lions Day Two

7 years ago by Zeba MahmudAdvertising

After a massive start for the Middle East & North Africa (MENA) region, with Impact BBDO winning a Grand Prix in the Print & Publishing Lions category, Cannes Lions International Festival of Creativity announced five more category shortlists on day two. These included Social &… Read More

Cannes Lions Kicks Off With Grand Prix For Impact BBDO

Cannes Lions Kicks Off With Grand Prix For Impact BBDO

7 years ago by Zeba MahmudAdvertising

The Middle East & North Africa (MENA) region has quite the start to Cannes Lions International Festival of Creativity. The year has begun with a Grand Prix to Impact BBDO in the Print & Publishing Lions category (Communication Track) for ‘The Blank Edition’ entry. Impact… Read More

Orange Egypt Ranks 3rd In Cannes YouTube Ads Global Leaderboard

Orange Egypt Ranks 3rd In Cannes YouTube Ads Global Leaderboard

7 years ago by Zeba MahmudAdvertising

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The winners leverage some of the most powerful components of best-in-class advertising. The third ad ranked globally… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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